DO YOU FEEL LIKE…
Your website + branding feels dated,
and no longer aligns with how much your company has grown.
Your website isn’t showing up
when people search on Google or AI tools.
You’re getting visitors to your website
but no one is reaching out and contacting you.
You have a new business
and can’t find the time to build a brand that reflects your work and speaks to your ideal client.
You need a website designer that knows marketing.
“
From the beginning it was a natural and easy conversation. I felt like anything I said or presented Path & ComPASS completely took it to the next level.
”
– Sarah Miller, Southern Vine & Co. –
WHAT WE DO
Path & Compass is a holistic marketing team that supports event companies and creatives with our Branding & Website Design services.
Your business has a story to tell. We are storytellers with the big-picture understanding needed to create an intentional + effective brand & website that will serve your actual business goals. From crafting your messaging to thoughtful logo design to building your entire website, we create websites and brands that work with your overall marketing efforts (and increases your bottom line while we’re at it).
We build for people first and search second, but never one without the other. Every website is optimized for search visibility – both traditional and AI – as well as for conversion. More than just being a beautiful representation of your work, its guides visitors to connect with you.
“THIS SOUNDS PERFECT. WHAT’S NEXT?”
“
Path & Compass not only guided us, but they put a voice, vision and action to our thoughts, hopes and dreams. Everything was done with forethought, precision and perfection.
”
– Becki Annastas, Dream Events & Catering –
WHAT YOU GET
We always have an end goal in mind when designing & creating your brand + website: get the right person to reach out. Here’s how:
A RELEVANT + CLEAR STORY that truly reflects who you are, defines your value and connects how you help your ideal client.
A TIMELESS + VERSATILE LOGO AND BRAND. built around where you’re headed, not just where you are today — plus a brand guidebook that keeps everything consistent as your team grows.
A WEBSITE BUILT FOR HOW PEOPLE SEARCH NOW-optimized for traditional SEO and structured so AI tools like ChatGPT and Google’s AI Overviews can find and recommend you.
A SITE THAT WORKS ON EVERY DEVICE, because most of your traffic is on a phone and the experience has to hold up there first.
MORE QUALIFIED INQUIRIES. The goal isn’t just traffic. It’s the right people reaching out, ready to book.
Integrations We Work With
Your website shouldn’t live disconnected from the tools that run your business. We build sites that connect cleanly to the platforms event companies already use:
Goodshuffle Pro — wishlist and inventory-aware website integrations
Point of Rental (POR) — for rental businesses managing inventory and booking through POR
TapGoods — storefront and marketplace sync for rental inventory management
RW Elephant — online gallery and inventory sync for curated rental collections
HubSpot — lead capture that connects your site to your CRM with reporting
WordPress — our core platform, built for flexibility and long-term control
Siteground, Bluehost & GoDaddy - hosting and domain registration platforms
If you use something not on this list, ask. We’ve connected sites to plenty of other event and rental platforms and can talk through what’s possible.
Have questions?
LET’S GET SPECIFIC
Design isn’t a one-size-fits-all solution, so we offer packages tailored to event companies and creative businesses ready to scale. Not sure where to start? Get in touch and we’ll talk through options.
BRANDING FOUNDATION
For the business that needs someone to tie together all their ideas, creating visuals and a brand voice to match. This is for the client ready to launch a new busines or refresh their brand to align with their business today.
Includes logo, colors, fonts, graphic treatments, brand messaging, collateral, and branding guide.
WEBSITE FOUNDATION
For the business ready for a custom, optimized WordPress website with a funnel to drive real inquiries. Often, clients will add inventory software integration or brand refinement to their custom project. We also handle hosting and support, so you have a long-term partner as your site and business evolve.
Includes site map & sales funnel, visual layout design, graphics, custom copy, website build, SEO + GEO optimization, client tutorials for future self-management, and 1 year of website hosting, backups and privacy policy.
The above packages can be customized to include any of our additional marketing services:
Branded Collateral
Sales Brochure Copy + Design
Ongoing Support + Website Hosting
Ongoing Marketing Strategy
LOGO & BRAND PACKAGES START AT $4795. CUSTOM WEBSITE DESIGN STARTS AT $7605.
Frequently Asked Questions
Do you design websites specifically for event rental companies?
Yes. Event rental companies, venues, wedding and event vendors, and other event-based businesses are our core focus. We understand how these businesses actually sell, and we build websites and inventory integrations (Goodshuffle Pro, POR, RW Elephant) around that.
Will my website be optimized for AI search, not just Google?
Yes. Every website we build is structured for both traditional SEO and the way AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews find and recommend businesses. This is now a standard part of our website builds, not an upsell.
Can you build a website that works with my rental inventory software?
Yes. We regularly integrate platforms like Goodshuffle Pro, Point of Rental, RW Elephant, and Tapgoods into our website builds. Don’t have inventory software yet? We can build an inventory catalog directly into your site.
How long does a website project take?
Most website projects take 8–12 weeks from kickoff to launch, depending on scope, content readiness, and revision rounds. We’ll give you a specific timeline once we understand your project.
Do you build on WordPress?
Yes, WordPress is our core platform. It gives you long-term flexibility and control instead of locking you into a closed system. We are also familiar with Squarespace, Wix and POR-built sites.
What if I already have a logo or brand, and just need a website?
Our Website Foundation package has you covered. We can build around an existing brand or refresh elements as needed without a full rebrand.
I need help with a smaller project. Can you just update my current website?
Not as a one-time service. Ongoing website and brand updates are something we support through our Marketing Partnerships, not a standalone project.
