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Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including business coaching, sales training, branding, logo and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
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What if your marketing was the path to sustaining your business right now?



to help you pivot and support sustainability



you are clear on the right next steps to take for your business and team.

you have a plan that positions your company to pull through a recession.

you have the tools and support to quickly shift your offerings and make money now.

you are connected to the right people, supporting your sustainability.

Imagine a business plan that give you confidence & clarity in the future. 

It’s time to think differently about business.


Hi, I’m Krista Chapman –  a former event planner turned business and marketing strategist. Years back, I decided that the way we approached business was making me miserable – was making a lot of people miserable. Why couldn’t we change the culture and practices around business? Why couldn’t our work serve our soul instead of suck it dry?


A lot of business owners are told there’s one path to success, an antiquated, written by white men, guidebook to ‘success’. I said FTS and threw out the rules I grew up with to make my own.


I now help wedding and event business owners like you, build purposeful and successful companies. I have real conversations and ask uncomfortable questions that get to the root of the stuff. I gather smart business owners for thoughtful and results-driven retreats and workaway intensives. I use business & marketing strategies (and sometimes yoga mind tricks) to become an honest + direct, voice of reason for my clients. I think differently about business to help you build a better business.


It’s time we carve our own path.


– Krista


Get our True North Emails with tools & advice to support your business during a crisis.

We were unsure how to transition from our past to our future – from the company we’ve been, to the company we wanted to be. Path & Compass not only guided us, but they put a voice, vision and action to our thoughts, hopes and dreams.


– Becki Annastas, Owner, Dream Events & Catering –


Path & Compass | Coaching



Troubleshoot current challenges, map a new sale funnel and create an  actionable plan that gives you and your business clarity & confidence.






Is your website reaching the right clients? Does it communicate a clear message and action steps for users? Do you need to create an online shop or ECommerce funnel? We can help you tie it all together.






Your business is facing new challenges and needs a new marketing strategy to support the path ahead.  Our team is ready to quickly respond to with a marketing plan and implementation support that will protect your business, position it to bounce back and let your focus on your team & clients.


Krista has the ability to view your company’s best interests with an outside perspective. She knows her stuff and has the insight to take you to the next level. She offers a different opinion and cuts through the crap. She knows the bottom line isn’t all that matters and seeks first the passion, mission and values to ensure those are instilled in all things our company does.


– Jill Cole, Owner, Southern Events Party Rental Company –

Path & Compass uses thoughtful business and marketing strategies to guide business owners and leaders towards more meaningful success.


Our clients are wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. We show you how to connect with your ideal clients, overcome nagging mindset hurdles and get clear on what brings you joy and makes you money. We think differently about business to help you build a better business.