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Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including business coaching, sales training, branding, logo and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
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What if your marketing was the path to sustaining your business right now?



you are clear on the right next steps to take for your business and team.

you have a plan that positions your company to adjust to market changes.

you have the tools and support to quickly shift your offerings and make money now.

you are connected to the right people, supporting your sustainability.

Imagine a business plan that give you confidence & clarity in the future. 



to help you pivot and support sustainability



Hi, I’m Krista Chapman – a business and marketing strategist that helps independent service-based owners like you, build purposeful and successful companies. Right now, the steps to do this can feel more confusing than ever. How do I sell my services under these circumstances? How can I keep business afloat? What opportunities can I be building on?


Even in times of crisis, there is a path forward in your business. Having spent the last 10 years working with business leaders, creatives and dreamers, I have come to believe that the most important thing you need to have in business is not passion and skill.


It is resilience and adaptability.


My team and I are here to show you how to adapt – building new sales funnels, online shops and pivoting to solving new problems. We’ll create the updated messaging and marketing tools you need to connect to customers and maximize new opportunities. We’ll be the honest + direct voice of reason you need to help you build a better business – now and into the future.


Let’s find the way through together by leaning in, sharing our gifts and becoming the leaders we need today.



– Krista

Get FREE help on your path. Apply now for a 30 min strategic business coaching session with Krista

We were unsure how to transition from our past to our future – from the company we’ve been, to the company we wanted to be. Path & Compass not only guided us, but they put a voice, vision and action to our thoughts, hopes and dreams.


– Becki Annastas, Owner, Dream Events & Catering –


Path & Compass | Coaching



Troubleshoot current challenges, map a new sales funnel and create an  actionable plan that gives you clarity & confidence in your business.






Is your website reaching the right clients? Does it communicate a clear message and action steps for users? Do you need to create an online shop or ECommerce funnel? We can help you tie it all together.






Your business is facing new challenges and needs a new marketing strategy to support the path ahead.  Our team is ready to quickly respond to with a marketing plan and implementation support that will protect your business, position it to bounce back and let your focus on your team & clients.


Krista has the ability to view your company’s best interests with an outside perspective. She knows her stuff and has the insight to take you to the next level. She offers a different opinion and cuts through the crap. She knows the bottom line isn’t all that matters and seeks first the passion, mission and values to ensure those are instilled in all things our company does.


– Jill Cole, Owner, Southern Events Party Rental Company –

Path & Compass uses thoughtful business and marketing strategies to guide business owners and leaders towards more meaningful success.


Our clients are wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. We show you how to connect with your ideal clients, overcome nagging mindset hurdles and get clear on what brings you joy and makes you money. We think differently about business to help you build a better business.