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Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including business coaching, sales training, branding, logo and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
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Intentional Business Strategies
+ Easy Marketing Implementation


We help refine your big picture vision, prioritize the steps along your path and then implement what you don’t want to do.



you are clear on the right next steps to take for your business and how you can serve the market.

you have a plan that maximizes your effort & investment.

you have a flexible strategic team you trust to manage & implement your marketing.

you are guided by honest, direct & relevant support from an experienced coach.

Imagine a business where things are easier and you’re living your dream

Paths are Easier when you have a Compass

Path & Compass uses thoughtful business and marketing strategies to guide business owners and leaders towards more meaningful success. Connect with your ideal clients, overcome nagging mindset hurdles and get clear on what brings you joy and makes you money. Then we do the work of implementing your new vision using the right tools and maximizing your efforts.

Our clients are wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists.


Ready to find your path?

Get started on finding a more

intentional path

We were unsure how to transition from our past to our future – from the company we’ve been, to the company we wanted to be. Path & Compass not only guided us, but they put a voice, vision and action to our thoughts, hopes and dreams.


– Becki Annastas, Owner, Dream Events & Catering –


2 | Strategy Creation



+ Marketing Strategies

+ Goal Setting

+ Budgeting

+ Business Coaching & Consulting


+ Brand & Logo

+ Website Design & Development

+ Core Values & Mission

+ Photography & Videos


+ Content Marketing

+ Social Media


+ Award Submissions


+ Offer Refining & Lead Magnets

+ Website Content & Landing Page

+ Email Nurturing Series

+ Sales Training & Coaching


+ Crisis Communication

+ Cause Marketing 

+ Donation Management

+ Company Culture

Want to learn more about our services?

Krista has the ability to view your company’s best interests with an outside perspective. She knows her stuff and has the insight to take you to the next level. She offers a different opinion and cuts through the crap. She knows the bottom line isn’t all that matters and seeks first the passion, mission and values to ensure those are instilled in all things our company does.


– Jill Cole, Owner, Southern Events Party Rental Company –



I’m Krista Chapman – a business consultant & coach and founder of Path & Compass. Years back, I decided that the way we approached business was making me miserable – was making a lot of people miserable. Why couldn’t we change the culture and practices around business? What if marketing was the path to a more intentional business and compassionate world?


A lot of people are told there’s one path to success, an antiquated, written by white men, guidebook to ‘success’. I said FTS and threw out the rules I grew up with to make my own.


Now, I want to show you how to build a successful & purposeful business on your terms. It’s time we carve our own path.



– Krista

Committed to Building a Better Biz?

Grab your FREE copy of Krista’s Ethical Business Checklist

Ready to Find Your Path?


Get a FREE 30-min Coaching Session with Krista

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