Most marketing feels generic. Built for someone else’s business, disconnected from how you actually operate, and pointed toward growth that doesn’t quite feel like your version of success – there’s a better way.
Our founder, Krista Chapman, built Path & Compass on the belief that business growth shouldn’t come at the cost of burnout, disconnection, or compromise. Disillusioned by how we prioritized profit over people, speed over sustainability, and noise over impact, she sought a better way. She sought to build a company for other business owners ready to step off the hamster wheel of fleeting trends and quick fixes.
At Path & Compass, we help party rental companies, venues, catering operations, and event planning teams build a marketing system that works – one that is intentional, strategic, and designed for sustainable growth. For more than a decade, our entirely U.S.-based team has helped companies around the country create timeless brands, hone and scale in their local markets, and evolve with ever-changing digital technologies. We bring a proven mix of strategy, creativity, and long-term implementation. Plus, our background in events gives us a unique understanding of the wedding & event industry that other agencies simply don’t have.
But it’s not just about the bottom line for us. We believe in sustainable growth, creating inclusive spaces, defining success on your own terms, and that joy, beauty & celebration are uniquely crucial to human thriving. We’re a team of real strategists who take the time to understand your business, work alongside you, be an honest & direct voice of reason, and guide you to build a purposeful and successful company over the long haul.
At Path & Compass, we use thoughtful business and marketing strategies to guide business owners and leaders towards more meaningful success. We’re going to meet you where you are and then we’re going to push you to build the better, more ethical & impactful business you’re meant to lead. This can mean assessing your current marketing strategies for funnel breaks, re-branding your company so it speaks to your ideal client, coaching you through a tough change, developing your growing sales team or building & managing long-term implementation of your blog, social media, and email campaigns.
We show you a better way and then you have a skilled team – entirely based in the US and in the trenches with you, using our tested strategies & tactics to get results. We’re your honest + direct voice or reason and here to help you over the long-haul as your goals change and your company grows – always keeping you pointed towards your true North.
Without intention, it’s easy to lose your way. Here’s what guides us:
We emphasize long-term impact over quick wins, focusing on strategies that support your goals and evolve with your business.
Business decisions should be made to support people not increase productivity or profit.
We aim to be your trusted marketing partner and that is grounded in transparency.
No marketing gimmicks. No fear-based tactics. They are not our style and add to the marketing noise we hate.
Language matters. We choose words that respect and include all voices.
We use technology responsibly, ensuring AI enhances creativity rather than replaces it.

Account & Project Manager, Designer

Lead Designer, Branding & Websites

Content Strategy, Digital Ads & SEO

Designer & Email Marketing Manager

AI Demystified: Practical Solutions for Tent Rental Companies
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