THE PATH TO BETTER MARKETING.

Most marketing feels generic. Built for someone else’s business, disconnected from how you actually operate, and pointed toward growth that doesn’t quite feel like your version of success – there’s a better way.

Our founder, Krista Chapman, built Path & Compass on the belief that business growth shouldn’t come at the cost of burnout, disconnection, or compromise. Disillusioned by how we prioritized profit over people, speed over sustainability, and noise over impact, she sought a better way. She sought to build a company for other business owners ready to step off the hamster wheel of fleeting trends and quick fixes.

At Path & Compass, we help party rental companies, venues, catering operations, and event planning teams build a marketing system that works – one that is intentional, strategic, and designed for sustainable growth. For more than a decade, our entirely U.S.-based team has helped companies around the country create timeless brands, hone and scale in their local markets, and evolve with ever-changing digital technologies. We bring a proven mix of strategy, creativity, and long-term implementation. Plus, our background in events gives us a unique understanding of the wedding & event industry that other agencies simply don’t have.

But it’s not just about the bottom line for us. We believe in sustainable growth, creating inclusive spaces, defining success on your own terms, and that joy, beauty & celebration are uniquely crucial to human thriving. We’re a team of real strategists who take the time to understand your business, work alongside you, be an honest & direct voice of reason, and guide you to build a purposeful and successful company over the long haul.

We’re your guide on the path to better.

OUR COMPASS.

Without intention, it’s easy to lose your way. Here’s what guides us:

Intentional & Sustainable Marketing

We emphasize long-term impact over quick wins, focusing on strategies that support your goals and evolve with your business.

People-First Culture

Business decisions should be made to support people not increase productivity or profit.

Transparent

We aim to be your trusted marketing partner and that is grounded in transparency.

Effectiveness Over Hype

No marketing gimmicks. No fear-based tactics. They are not our style and add to the marketing noise we hate.

Gender-Neutral & Inclusive Communication

Language matters. We choose words that respect and include all voices.

Thoughtful Collaboration with AI

We use technology responsibly, ensuring AI enhances creativity rather than replaces it.

Want to learn more about our services?

WHO WE ARE

MEET THE TEAM

Krista Chapman

Lead Strategist & Founder

LinkedIn

Shelly Morse

Account & Project Manager, Designer

Emily Collins
Emily Collins

Lead Designer, Branding & Websites

Hannah headshot
Hannah Filiatreau

Content Strategy, Digital Ads & SEO

Ansley Rushing

Designer & Email Marketing Manager

ACCOLADES + AFFILIATIONS
certified women owned
entreprenista lifetime member
Nashville Living Wage Certified