Does your marketing and growth feel stalled…
You’re ready to scale your event planning business…
Relying on word of mouth, DIY marketing or freelancers has stalled the growth & impact you desire for your business.
You never wanted to be a marketing and tech expert…
Learning new marketing tools, changing algorithms, SEO & AI pulls you away from your passion.
You want your sales team to focus on sales…
Is your sales team spread thin? Dealing with website updates, marketing campaigns, or email blasts instead of serving clients and closing sales?
You want impressive marketing that drives leads year-round…
There is never enough time for consistent campaigns and website updates – especially during your busy season when clients and operations come first.
You want a strategic guide who actually gets you…
A real human team that knows your business, acts as a sounding board (and voice of reason), keeping you aligned to true north.
You need a Marketing Partner that knows your industry.
ENTER PATH & COMPASS
Path & Compass is a holistic marketing team. We specialize in supporting wedding & event planning companies and DMCs to scale in their local market with our Five-Path Framework.
Our skilled team—entirely based in the US—has a background in events and a unique understanding of the wedding & event industry. For more than a decade, we have helped wedding & event planning companies around the country scale in their respective markets. Our focus is on the top of your marketing funnel – using effective, impactful, and aspirational marketing to connect your business with your ideal client. Our tested strategies & tactics to get results.
But it’s not just about the bottom line for us. We believe in sustainable growth, creating inclusive spaces, defining success on your own terms, and that joy, beauty & celebration are uniquely crucial to human thriving. We’re an honest & direct voice of reason, here to help you build a purposeful and successful company over the long haul.
WHAT WE DO - A MARKETING SYSTEM BUILT FOR EVENT BUSINESSES
THE FIVE PATH FRAMEWORK
Your Marketing Map
Strategy First
The Five Path Framework is a proven marketing system and Strategy is where every path begins. No reckless scaling, exploitive tools, or hustle culture here. We bring genuine partnership, deep listening, and marketing that feels completely aligned. Our Strategy starting point helps uncover your values and point your marketing toward true north. We deep dive into your business: your goals, your ideal clients, your competitive landscape, and where you're struggling - taking the time to really understand what success means for you. Then we map out your 5 Path Framework, discerning & prioritizing your most aligned systems, platforms & tools.
Your Brand + Website
Foundation
Build a strong, conversion-focused digital foundation with a compelling brand, a high-performing website, and strategic marketing funnels—including email welcome series that nurture leads from the start.
Search Optimization
Visibility
Boost your organic reach with strategic blogs, SEO/GEO-driven content and a website optimized to rank in both keyword and AI search.
Digital Advertising
Amplification
Expand your reach with high-converting digital ads that drive qualified traffic to your site and increase lead generation.
Lead Nurturing + Sales Support
Engagement
Strengthen relationships with potential clients through ongoing email marketing and sales tools—including pitch decks, brochures, and sales postcards.
Online Presence + Reviews
Reputation
Maintain a strong digital reputation through consistent online platform and review management to boost trust and credibility.
Have questions about how our 5-Path Framework can work for your business?
FAQs
What does it cost to work with Path & Compass?
Most clients invest around $3500/month for an ongoing Marketing Partnership – getting a full digital marketing team for less than the cost of a single in-house hire, already specialized in the wedding and event industry. Ad spend in addition to these fees. For brand and website projects, most clients invest around $12000 for a comprehensive, turnkey build, with packages starting at $7605. Every engagement is scoped to what your business actually needs, so the first step is a conversation.
Do you work with my competitors?
No. Once we've established an ongoing partnership with you, we don't take on direct competitors in your market. For us, loyalty is a core value. While our work with event and wedding businesses across the U.S., creates great synergy and shared industry insight across our client base, we don't work with more than one rental company, event venue, caterer or otherwise in the same market at the same time.
Do you provide the strategy only, or do you also handle execution?
We do both! We don’t just tell you what to do – we roll up our sleeves and make it happen. From strategy development to ad management, SEO, email marketing, and website updates, we oversee & manage the implementation under our ongoing retainer.
What is the onboarding process like?
We start with a deep dive into your business – analyzing your current marketing, identifying opportunities and key markets as well as understanding your company & goals. Then, we build a customized strategy and action plan to implement the Five-Path Framework. From there, we move into execution and ongoing strategic guidance & optimization.
“
We love our website and get many compliments on it. We also started to get real leads from Google searches since our new site has been done. The process of working with you and your team was awesome, easy and pleasant. We appreciated your flexibility and professional advise in creating the final product. We look forward to working with you again on more updates.
”
– Beth Lockwood, Details NYC –
WE’VE BEEN DOWN THIS ROAD BEFORE
SUCCESS STORIES FROM OUR EVENT & WEDDING PLANNING CLIENTS
Southern Vine & Co. | Franklin, Tennessee
When Sarah Miller of Southern Vine & Co. reached out to update the website we built several years before, we created a seamless online presence that captures their expertise and supports their continued success.
Maple Ridge Events | Nashville, TN
Maple Ridge Events partnered with Path & Compass to take their brand and marketing to the next level, imbuing it with a bit of their outgoing, Music City personality.
Details NYC | New York, NY
After nearly 20 years in business, Details NYC came to us with new goals for the future and an eye to highlight their Green Scene planning process through a brand & website refresh.
WHAT YOU GET
MARKETING THAT STANDS OUT. Be prepared for the “Who’s doing your marketing?!” questions.
INDUSTRY KNOWLEDGE. We know the ins and outs of the party rental world—what works and what doesn’t, giving you a competitive edge.
TECH SAVVINESS. We’re fluent in tech speak, leveraging automation tools, website optimization, SEO, and ad platforms to streamline, optimize, and grow your business.
CONSISTENCY. Relevant messages that reach your audience on a regular schedule? Yep, we’ve got that covered – creating a polished and professional impression of your company.
FLEXIBILITY. No matter your changing priorities, new opportunities or adjustments to your team, we mold to what best serves your goals.
LOYALTY. We are committed to creating successful long-term partnerships and only work with one rental company per market.
INCREASED SALES. More dollar bills added to your bottom line. We’re into that.
Ready to get started?
“
I can’t say enough about the Path & Compass Team. From the beginning it was a natural and easy conversation. While it felt a little confusing to myself, explaining what I did and what I wanted to accomplish, they just got it and helped make it a reality. I felt like anything I said or presented they completely took it to the next level and I did not just like it, I LOVED IT! It was one of the best decisions I could have ever made and was so fun to see it all come to life more perfect then I could have ever imagined.
”
– Sarah Miller, Founder & Owner, Southern Vine & Co –
