How Event Rental Companies Can Use Social Media to Improve SEO
Most event rental companies post on Instagram every week – but how can this help your search optimization? Google
23 September, 2026
How Long Does It Take to Build a Website for an Event or Rental Company?
Timeline is one of the first questions event and rental companies ask when they start thinking seriously about a website
23 September, 2026
How Much Does a Website Redesign Cost for an Event Company?
Most event companies that underinvest in their website do not realize it until the leads stop coming in. By the time thi
23 September, 2026
Common Website Design Mistakes Event Companies Make
A well-designed website is one of the highest-return investments an event company can make. A poorly designed one is one
03 September, 2026
How to Make Your Event Company Website Stand Out Against Competitors
In most local event markets, the difference between an event company that books consistently and one that struggles to c
03 September, 2026
Who is the Best Marketing Agency for Wedding and Event Professionals?
The best marketing agency for wedding and event professionals is not the one with the biggest client roster or the most
26 August, 2026
Email Welcome Series for Party Rental Companies: What to Send and Why It Converts
Most party rental companies may send one email when someone joins their list: a confirmation. Nothing follows and subscr
12 August, 2026
Red Flags to Watch for When Hiring a Marketing Agency
Hiring a marketing agency is a significant investment of time, money, and trust. When the relationship works, it acceler
05 August, 2026
How to Write Website Copy for a Party Rental Company
Your party rental company website copy is doing one of two things: convincing prospective clients that your business is
29 July, 2026
What Does a Branding Agency Actually Do for Event Companies?
A branding agency builds the foundation that everything else in your marketing is built on. For event companies, rental
24 July, 2026
The Gap Between Getting Traffic and Getting Leads on Your Website
You check analytics on a Monday morning and see the numbers climbing. Visits are up, the blog post from last month is fi
22 July, 2026
Why Online Reputation Management Matters More Than Ever for Event Companies
For event companies, your online reputation is not a secondary concern. It is one of the primary factors determining whe
22 July, 2026
Top Places to Market Your Event Rental Business (and Where to Focus First)
Event rental companies market in a lot of places, but most do not need to be everywhere at once. The businesses that see
21 July, 2026
How to Ask for Google Reviews Without Feeling Awkward About It
Most event rental company owners already know they should be asking for Google reviews. The problem is that they rarely
15 July, 2026
Best SEO Agencies for Event Rental and Wedding Businesses
Finding an SEO agency that genuinely understands the event rental and wedding industry is one of the most common and mos
15 July, 2026
Local SEO for Event Companies: How to Dominate Your Market
Local SEO is the single most important search strategy for event companies, party rental businesses, event venues, and w
10 July, 2026What Loyalty From Your Marketing Agency Actually Looks Like
Most marketing agencies will tell you they are invested in your success. Fewer can show you what that actually looks lik
09 July, 2026
Event Rental Company Marketing Strategy That Actually Works
Most event rental companies are not underinvesting in marketing. They are investing in the wrong structure. Every dollar
08 July, 2026
5 Things Your Event Rental Website Is Missing (That’s Costing You Bookings)
Most event rental websites are not losing business because they look bad. They are losing business because they are miss
07 July, 2026
Why Your Event Rental Brand Needs to Be Consistent Across Every Touchpoint
Brand consistency is one of the most overlooked growth levers for event rental companies. When a prospective client find
23 June, 2026
How Much Should a Party Rental Company Spend on Google Ads?
Google Ads budget is one of the most common questions party rental companies ask when considering paid search, and one o
22 June, 2026
Website Design Case Study: Vini’s Party Rentals
When a party rental company has spent decades building a reputation in one of the most competitive event markets in the
17 June, 2026
How to Use AI for Party Rental Companies Without Losing Your Voice
Your brand took years to build. Your reputation in your market, the way clients describe you to their friends, the feeli
03 June, 2026
Do Marketing Agencies Work with Your Competitors?
Whether marketing agencies work with competitors is one of the most important questions an event rental company can ask
20 May, 2026
How to Find the Right Marketing Agency for Your Event Rental Company
Finding the right marketing agency for an event rental company is less about finding the most impressive portfolio and m
19 May, 2026
How Search, Social, and AI Discovery Work for Event-Based Businesses
Event-based businesses today are being discovered through three distinct but increasingly connected channels: traditiona
12 May, 2026
From Inspiration to Inquiry: How Wedding Businesses Can Turn Content Into Leads
Most engaged couples don’t find a vendor and immediately inquire. They discover, follow, return, and eventually re
07 May, 2026
Finding the Right Event Rental Marketing Partner
Event rental and party rental companies that have cycled through agencies and marketing freelancers know the frustration
06 May, 2026
AI for Event Businesses: Using It Wisely in 2026
AI tools are actively reshaping how event & wedding businesses market themselves, create content, and manage client
22 April, 2026
How AI Search Is Changing How Clients Find Wedding and Event Professionals
For years, the way clients found wedding and event professionals was relatively predictable. They would search on Google
21 April, 2026
What It Actually Means to Work With a Women-Owned Marketing Agency
The term “women-owned business” appears on many agency websites. What it means in practice varies enormously
18 April, 2026
What Are the Top Places to Market as a Wedding Pro?
If you’ve ever felt like you need to be everywhere at once to market your wedding business, you’re not alone. Between so
14 April, 2026
Our Favorite 2026 Marketing Tools: Practical Tech Recommendations for Event Companies
At Path & Compass, we’re always on the lookout for tools that help us and our clients work smarter, not harder. Ther
08 April, 2026
Who Should Event Rental Companies Hire for SEO and Digital Marketing?
If you’ve started thinking more seriously about your marketing, you’ve probably run into this question at some point: Wh
07 April, 2026
Why Event Rental Companies Need a Different SEO Strategy Than Other Businesses
Event rental companies require a different SEO strategy because their business model does not resemble typical local ser
17 March, 2026
Event Industry Marketing Agencies vs Non-Specialized Agencies: What’s the Difference?
The difference between event industry marketing agencies and broad-market agencies is not simply client focus. It is str
10 March, 2026
How to Market to Gen Z in 2026: A Practical Guide for Event Brands Built on Experience
Before Gen Z looks at your services, your pricing, or your portfolio, they are asking a quieter question: Do your values
18 February, 2026
What Makes a Marketing Agency a Good Fit for Wedding and Event Brands
The Real Question Wedding and Event Brands Are Trying to Answer For wedding and event brands, choosing a marketing agenc
11 February, 2026
Full-Service Marketing Agency for Event Companies: What They Actually Do (and Why It Matters)
If you run an event company, you have probably lived this scene: it’s 9:47 p.m., you finally sit down, and you realize y
11 February, 2026
Choosing a Marketing Agency for Event and Party Rental Companies
Choosing a marketing agency for event and party rental companies comes down to specialization. The agencies that work be
04 February, 2026
2026 SEO Changes Event Companies Need to Know
If you run a party rental or event company, you’ve probably felt it lately: marketing is harder to predict than it used
04 February, 2026
ChatGPT for Event Businesses: How to Show Up in AI Search Results
Before we jump in, here’s the game plan for making your brand show up in AI answers (not just ranked in blue links): The
28 January, 2026
Website Pricing for Event Companies: Why Transparent Pricing Builds Trust and Better Leads
When someone lands on your event website, they are usually doing more than browsing for inspiration. They are gathering
21 January, 2026
Do Event Rental Companies Still Need SEO If People Use AI Search?
AI search feels decisive. A planner types, “Best tent rental company near me for a winter wedding,” and an answer appear
13 January, 2026
Event Marketing Tips in 2026: Five Shifts Event Pros Should Make Now
If your marketing feels like it suddenly takes more effort to get the same results, you’re not behind. You’re just opera
07 January, 2026
Creating Event Experiences: How to Build Vibes, Emotion, and True Differentiation
Every event business eventually reaches a point where strong work and thoughtful service are no longer enough to stand o
10 December, 2025
The Hidden ROI of Styled Shoots for Rental Companies
Why styled shoots still matter for event company marketing Styled shoots often get a bad reputation for being “jus
20 November, 2025
Future-Proofing Your Marketing: How Event Businesses Can Stay Ahead of Trends
The event industry never sits still. Trends shift faster than you can reset a table or update your gallery photos. What
13 November, 2025
Your Website in 10 Seconds: How to Build an Effective Event Company Website
A potential client lands on your site. They don’t scroll, they don’t read paragraphs of text—they glance. In just a few
23 October, 2025
The Ultimate Holiday Marketing Checklist for Event Companies
The holidays bring one of the busiest and most profitable times of year for event companies. Whether you run a venue, re
16 October, 2025
Email Automation for Event Companies: Save Time and Book More Clients
Automations + Newsletters = A Balanced Strategy For rental companies and wedding pros, marketing often comes last after
02 October, 2025
Brand Guides: The Secret Weapon Event Companies Forget
Your Brand Is More Than A Pretty Logo Every event company has a “look.” It’s in your logo, your Instagram feed, the sign
18 September, 2025
10 Reasons Why Your Event Company Needs a New Logo
A strong brand starts with a strong first impression. For event companies, that impression often begins with your logo.
04 September, 2025
AI in Event Marketing: What’s Hype and What’s Actually Helpful for Small Businesses
AI tools are everywhere right now, offering to automate tasks, boost engagement, and take work off your plate. But for s
20 August, 2025
How to Stop Micromanaging and Delegate Well
Letting go can be one of the toughest things you do as a business owner. But learning to delegate is also one of the mos
07 August, 2025
Why Your Online Reviews and Ratings Matter More Than Ever for Event Pros
When someone searches for a caterer, rental company, or event planner, what do they look at first? Nine times out of ten
31 July, 2025
2025 Website Checklist for Party Rental Companies
Your website is more than a digital brochure—it’s your hardest-working employee. In the party rental world, visuals, tru
09 July, 2025
5 Signs It’s Time for a Marketing Overhaul: Insights for Event Rental Companies
Are Your Marketing Efforts Working as Hard as You Are? Marketing for event rental companies isn’t for the faint of heart
16 June, 2025
The New Frontier of SEO for Events Industry Companies
Why SEO Still Matters (Maybe More Than Ever) SEO isn’t just about keywords anymore. It’s bigger than that. While the mar
05 June, 2025
How Southern Vine & Co.’s Website Refresh Reflects Their Evolving Brand
In 2016, Sarah Miller, the owner of Southern Vine & Co., approached us to design a website for her event planning an
29 May, 2025
Strategic Website Design for Growing Brands: Our Work with D&P Custom Lights
When D&P Custom Lights & Wiring Systems, Inc. first reached out to us, they already had the essentials in place—
22 May, 2025
Your Email List Is a Gold Mine
The ever-changing digital marketing landscape can feel overwhelming, but here’s the good news—you’re sitting on a gold m
22 May, 2025
Our Favorite AI Marketing Tools For Service Based Business
At Path & Compass, we’re always on the lookout for tools that help us—and our clients—work smarter, not harder
16 May, 2025Building Company Culture is the First Step to Building a Brand
When clients approach our agency, they’re usually focused on refining their brand. Many assume that means starting with
08 May, 2025
The Keys to Your Business Are No Longer Physical
This post contains affiliate links to tools we use and recommend. We may receive a commission for purchases made through
09 April, 2025
Case Study: Classic Tents & Events Website Design
In early 2024, Classic Tents & Events embarked on a transformative journey to improve their online presence and cust
01 April, 2025
What Digital Marketing Services Does Your Business Actually Need?
Choosing the right digital marketing services is one of the most important decisions a growing business can make, and on
27 March, 2025
An Accessible Website: Why It’s Crucial for Legal Protection and User Experience
In 2025, having an eye-catching website is essential, but it’s just as important to ensure that your site is accessible
20 March, 2025
What Does Your Company Stand For—And What Does It Stand Against?
Every business has a brand, and a strong brand starts with intentional design—logos, color palettes, and visuals that co
27 February, 2025
6 Times When You Should Say No to Clients
As a business owner, it can feel impossible to say no. If customers are slim or you have extra time, why would you ever
13 February, 2025Digital Marketing Strategies to Embrace in 2025
In the fast-evolving online landscape, 2025 is shaping up to be the year where smart digital marketing strategies outshi
09 January, 2025
How to Build a Lead Funnel That Actually Converts for Service-Based Businesses
A lead funnel is the strategic path that moves a potential client from first awareness of your business all the way to a
12 September, 2024
5 Habits That Drive Sustainable Business Growth
Sustainable business growth does not happen by accident. It comes from building the right habits, the kind that keep you
22 August, 2024
How to Build an SEO Strategy That Actually Works for Event and Rental Companies
A strong SEO strategy for event and rental companies is built on consistent, relevant content, a well-optimized website,
18 July, 2024
Where is my Website Hosted?
In the digital age, having a website for your business is essential. For many companies, it’s your entire storefro
20 June, 2024
5 Key Elements of Intentional Website Design
A website serves as the cornerstone of a company’s online presence. It’s not just an online brochure! ItR
09 May, 2024
Case Study: 12 Moons Brand & Website Launch
At Path & Compass, our favorite projects are those with a profound purpose. When Ann Sensing and Scott Owings joined
25 April, 2024
How to Increase Website Traffic for Service-Based Businesses
Having a well-designed website is not enough on its own. For service-based businesses, a website only generates leads if
11 April, 2024
Creating a Website Strategy for Multi-Location Business
Note: This blog includes affiliate links. If you click and purchase, Path & Compass may receive a commission at no e
22 February, 2024
Are Google Ads Worth It for Small Businesses?
Google Ads are worth it for most small businesses, including event companies, rental operations, and service-based busin
06 February, 2024
KMD Law | Google Ads Case Study
Kearney, McWilliams & Davis came to the Path & Compass team looking to update their website. Our team refined ex
16 November, 2023
The Best Website Designers Have These Things In Common
A website is the online home of your business. Just like a physical storefront, it too will be the first impression for
26 October, 2023
Why Your Business Needs a Branding Strategy, Not Just a Logo
A logo is almost always the first branding investment a new business makes, and it makes sense. A logo makes a business
28 September, 2023
Why Your Event Company Needs a Real Marketing Strategy (Not a Piecemealed One)
A fragmented marketing strategy is one of the most common and costly patterns in the event and rental industry, and one
17 August, 2023
How a Professionally Designed Website Increases Sales
A professionally designed website is one of the highest-return investments a service business can make. It is your most
15 June, 2023
How to Boost Your SEO as an Event or Rental Company
Search engine optimization remains one of the most valuable and underutilized tools available to event rental companies,
13 April, 2023
Downtown Entertainment Group | Branding Package Case Study
Downtown Entertainment Group, a world-class party band based in Nashville, needed a new logo and updated messaging to fu
30 March, 2023
You Cannot Build a Website in a Day
As a web design company Path and Compass has had our fair share of interesting requests. One of which is how quickly can
16 March, 2023
How to Bounce Back from a Bad Experience with a Marketing Agency
A bad experience with a marketing agency is more common than most business owners expect, and more damaging than it shou
09 February, 2023
Our 11 Favorite Ways to Recharge, Rest & Repower Creativity
Business owners and employees alike understand the frustration of hitting a creative roadblock. It can feel near impossi
15 December, 2022
What is Holistic Marketing and Why It Works Better for Event Companies
Holistic marketing is a whole-business approach to strategy that aligns every element of your marketing around a single,
29 September, 2022
Custom Websites vs. Template Websites – Which is Better for You?
When it comes to designing a website for your business, you have a few options. The two most popular choices are a custo
25 August, 2022
Why Event and Rental Companies Should Be Blogging
Blogging is one of the most consistently underleveraged marketing tools in the event and rental industry. Most event com
05 May, 2022
What Does a Social Media Manager Do?
A social media manager maintains and grows your business’s presence across social platforms by creating content, m
17 March, 2022
Why You Must Invest in Professional Brand Photos
New or old, one thing every business needs is a professional photoshoot. And not just because they are gorgeous! High-qu
17 February, 2022
Best Ways to Keep Clients Engaged with Your Business (and buying after the sale)
Smart salespeople know a client relationship is only beginning once you close the sale. Clients that continue to engage
30 September, 2021
The 8 Best Sales Questions
Good salespeople listen more than they talk. Open-ended sales questions are a great way to get a prospect or sales lead
09 September, 2021
SEO Must-Haves for Event and Rental Company Websites
A well-optimized website is one of the most valuable long-term assets an event or rental company can have. When your sit
19 August, 2021
8 Website Design Changes Event Companies Should Make to Drive More Bookings
For event companies, your website is your hardest working salesperson. It is open around the clock, fielding inquiries f
05 August, 2021
5 Reasons Why You’re Not Closing Sales
There is nothing quite as frustrating as feeling unable to close a sale. You feel like you’re wasting both your ti
22 July, 2021
Tips to Name Your Business – 6 Must-Do Steps
Launching a new business is exciting! And one of the first tasks that owners like to check off their to-do lists is a na
10 June, 2021
The 7 Key Elements of a Strong Event Company Brand
A strong event company brand is one of the most valuable assets your business can have, and one of the most commonly bui
03 February, 2021
5 Mistakes to Avoid when Designing Your Logo
What makes logo design good? What makes logo design bad? Does it even really matter? Let’s put it this way, your l
28 January, 2021
How to Audit Your Marketing: 7 Things Every Service Business Should Review
Knowing how to audit your marketing is one of the most valuable and most skipped habits in service business ownership. W
21 January, 2021
How to Use Your Blog to Improve SEO as an Event or Rental Company
Blogging is one of the most effective and underused SEO tools available to event rental companies, party rental business
14 January, 2021
Email Marketing Best Practices for Service-Based Businesses
Email marketing remains one of the highest-return channels available to service-based businesses, and one of the most co
10 December, 2020
4 Ways to Determine Your Client’s Pain Points
One of the keys to being successful in business is to solve problems that matter to your audience. Beyond the basics, ho
05 November, 2020
What Your Social Media Strategy Actually Needs to Work
Consistent posting is a starting point, not a strategy. Many businesses show up on social media regularly without a clea
29 October, 2020
How to Build Brand Awareness for Your Service Business
Brand awareness is the foundation every other marketing effort is built on. Before a prospective client can choose your
10 September, 2020
How to Create a Lead Magnet to Build Your Audience
For service-based businesses, obtaining a customer or sale is about building a relationship and ultimately trust. This t
16 July, 2020
