Recently, I had a client decide to discontinue their partnership with me. While a smaller account, the change was unexpected and caught me off guard. I hadn't done anything wrong. The organization had simply decided to manage the work I was doing internally so they...

When your marketing is not working, don’t blame the platform. Google’s changing algorithm, the website where you have a banner ad or Instagram’s recent shift on how they populate your feed is nothing compared to what’s really sinking your sales. It’s you. You are breaking your marketing...

So Facebook is changing their news feed again. Much to the chagrin of marketers, the dreaded 'Facebook Zero' is upon us as business pages will lose any remaining organic reach. Simply put, unless you have a super-engaged audience that regularly comments and reacts to your posts,...

I am launching a podcast. Or should I say, I am finally launching a podcast because I've wanted to do this for a while. The concept, how it would be formatted, who I would interview – it was all there. But a podcast felt like too much work, the tech felt...

I sort of have a love-hate relationship with goals. I think our society romances progress - it's very American to set a goal, work towards it and achieve it. When I worked at my last 'real' job, I had lots of specific, excel sheet goals set by a...

Holy cow, it's December 4th. Good news is my birthday is tomorrow (yay!). The bad news is your shopping days to find a thoughtful and clever gift are numbered. Not a gift for me but a gift for your awesome clients, partners, and staff! Here are...

How many times a day do you apologize? Too many, I bet. I have made a conscious effort over the last few years to remove all the fillers from my emails. Words like 'just' 'I think' 'okay' 'so sorry' and similar fluff filled my conversations. As a...

I have started a new meditation of sorts that I wanted to share. I don’t particularly like seated, battle-the-mind meditation (believe it or not). Rather, I have more success with moving reflections - walking meditation, yoga, and now morning pages. Morning pages are a practice from...

I have a box of all the handwritten cards I have ever gotten. No, seriously. I do. The box includes birthday cards from my grandparents, notes for admirers and thank you cards from brides and clients. I’ve tossed the mass Christmas cards and signature only cards over...