Why You Must Invest in Professional Brand Photos - Path & Compass
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Why You Must Invest in Professional Brand Photos

New or old, one thing every business needs is a professional photoshoot. And not just because they are gorgeous! High-quality brand photos are an essential asset in your tool belt that you will utilize on a daily basis. That when used effectively will assist with the awareness and growth of your business. Today we’re sharing 4 reasons why you must invest in professional brand photos, and how they will elevate your brand and boost sales.

1. People Work with People

First things first, people want to work with people. When a potential customer is considering working with or purchasing from your business, being relatable goes a long way. And one easy way to establish that you and your team are real people is with a photo shoot. Stock photos are effective but only to a certain extent. Eventually, people will see through them. And likely leave them wondering who is actually behind the brand. A professional photo shoot will yield images that help put a face to your brand and leave customers feeling more secure in their investment.

2. Better Engagement

A huge benefit of using professional brand photos is better engagement. To start, images are one avenue through which potential customers can find you. Specifically by using search engine optimized images, on your website and/or a blog. In addition, a professional photoshoot offers consistency. Why is consistency important? A brand photoshoot will yield photos that feature the same style and faces. Seen regularly, these images will help build rapport and allow customers to relate more to your business or brand. Therefore encouraging them to want to connect and engage – and increasing the chance that they invest!

3. To Showcase Your Offerings

One of the most common reasons a business invests in professional photos is to capture physical products or a creative process. But it’s important to know that professional brand photos are equally important for a service-based business. These images will help customers visualize what you have to offer. For example, as a wedding professional, photos can showcase how you interact with customers in the field, as well as how you present yourself. Allowing potential customers and clients to SEE what you have to offer, versus just telling them, will further establish your skills and foster trust. Plus – when you showcase your offerings in a professional way, you can charge professional prices.

4. It is a Versatile Asset

The bottom line is that professional photos are a versatile asset, for any brand. Whether you intend to refresh or rebuild your website, launch a new campaign, or even create social media pages! You will want to have professional photos on hand or lower your expectations when it comes to how it is received. Professional photos do and always will perform better than stock photos  Рand candid pictures you take with your phone.

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Bonus Tip!

Reminder! Once you have professional brand photos, don’t get complacent. We suggest adding a professional photoshoot to your agenda at least once a year, if not more depending on how quickly you run through the images. You can only recycle images for so long before they become stale! Plus, you want images that are up to date with your brand, offerings and team members, therefore they should change from year to year. Build a solid relationship with a photographer who you feel best captures your brand and plan to work with them for all of your business photo needs – from products to team headshots – for consistency.


Need help establishing or boosting your brand to increase sales? We are a team of storytellers with the big picture understanding needed to create an intentional + effective brand & website that will serve your business goals. Learn about our branding & web design services today, or check out our portfolio for some inspiration!