28 Apr Why Piecemealing Your Marketing is Slowing Your Business Growth
You know the essential role that marketing plays in the growth of your business. But do you understand what effective marketing looks like and how to implement it? This is where most businesses fall short. Sure, it’s easy enough to post to your social media accounts or send an email (when you remember). But what is your overall plan? Marketing can grow your business but only when you have a clear vision & implement a consistent strategy. Otherwise, you are spending a lot of time and money making a lot of noise. Keep reading to learn why piecemealing your marketing – either in your stops & starts or across numerous freelancers is slowing your business growth. Plus, how outsourcing your marketing can take this integral task off your plate, allowing you to focus on other areas you actually enjoy.
Combining the Parts & Pieces of Marketing
The reality is that if you want your small business to grow, you need a holistic marketing strategy. That is a marketing plan in which all parts of your strategy are interrelated. Aristotle said it best, “The whole is more than the sum of its parts’’. To achieve this, your business will first determine a common goal or vision. Whether this goal is increasing brand awareness, generating high-quality leads, and so on. Once determined, every part of your marketing – blogs, social media, print ads, emails, branding, website funnel, etc, etc – all work towards this goal. The right hand is talking to the left hand. And with your marketing working towards a common goal, you’ll find that is more cohesive and, therefore, effective.
The real difficulty lies in implementing this type of strategy. Especially when you are piecemealing your marketing. Most business owners don’t have time or skill to continue to craft and communicate their marketing strategy to a team of freelancers or hourly staff. You end up with disjointed efforts or missed opportunities. Instead, partnering with a marketing strategist can bring your message & all your marketing activities in line with your company’s vision & mission. Someone who can help you overhaul your current strategy altogether, or help you identify the goal you want your marketing directed towards and create the strategy from scratch. This is also helpful to consider when growth has stalled. It may be time for a fresh perspective!
Outsourcing Your Marketing
With your marketing strategy in hand, it’s time to start implementing! This can be an overwhelming task in itself. It’s common to be handed a lengthy marketing strategy and then never get around to implementing this. If you’ve determined that you want to stop piecemealing your marketing but you don’t have the time or team to do it yourself, then the best path forward is to look for a holistic agency or team that can support you.
In general, a team from a marketing agency that can oversee every aspect of your marketing will be more synergistic. Meaning your content and messaging will remain consistent! With one team versus multiple individuals, you will likely save time and money, too. Less having to play manager or deal with multiple points of contact. An agency will also bring systems and be up to date on current best practices or trends as well as new ideas. For additional insight on working with an agency, read our previous blog on the Benefits of a Remote Team!
Do you need help with your marketing strategy & implementation? Or perhaps you’re looking to outsource your marketing altogether? Our team at Path & Compass is ready to help you get organized and on the best path for growth. Whether this entails brainstorming ideas for quality content or scheduling social media, we do it all and in a way that is true to your brand. Contact us today at [email protected].