Why It's Okay to Coast In Your Business - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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Why It’s Okay to Coast In Your Business

As a business owner, there is a near-constant desire to achieve more. We are told to constantly push toward the next goal, the next revenue marker, and the next milestone.  Because if we’re not growing, we’re dying. Right? In reality, you are pushing yourself toward burnout. Breaks, rest, and yes – coasting in your business – are necessary to sustain things over the long haul. Treating the success of your business like a marathon, versus a sprint, is a smart move. One that we highly encourage at Path & Compass.  It is also key to be strategic in how you coast in your business. Meaning that you do your work (and do it well) while being thoughtful about when you let things run on autopilot. Learn why it is okay to coast in your business, and how to shift the hustle & grind mindset to a path that is more sustainable.

You are More Than a Business Owner

It can be easy to forget, but it’s important to remember that you are more than a business owner. You need to balance your identities, and that means taking a break from the hustle & grind to simply enjoy life. Sometimes the best growth – including professionally – comes from taking care of yourself. Invest in your interests or hobbies, as well as your relationships. Whether that means scheduling a weekly outing or investing in tools for a new hobby. Even setting aside time for self-care each morning or night! Remember that you are human first and that in order to be a successful human business owner you need to ensure you have the mental and physical capacity to run one.

you are more than a business owner

Money is Abundant

Let’s establish one thing. Money, opportunity, and work are tremendously abundant. There will always be more! Opportunities will come back around and so will money. What there is not more of, is YOU. It is all too common for business owners to feel guilt when taking a day off. Even when spending important time with family and friends. But while you are gaining money and success while growing your business, think about what you are losing due to the stress of each and every day. Do a mental run-through once a week to see where you are emotionally and creatively. As well as where your level of productivity stands. If you notice that any of these are faltering, it is a good sign to take a step back as a business owner and make time to recharge.

Periods of Pause have Vast Benefits

An unfortunate side effect of the hustle mindset is that people believe that to coast in your business or take a step back is a downshift. This couldn’t be further from the truth. There are huge benefits from periods of pause, especially for business owners! More than anything, it is an opportunity to reevaluate goals and retool systems. So they continue to align with your evolving version of success. Nature does this every winter and as part of nature, we are meant to ebb and flow – at least if true fulfillment is what we desire. Creating distance is also a great way to gain perspective. Allowing you to reconnect with the reasoning behind your business and appreciate how far you have come.

Maybe you need to take a break to reset or to find a way to spark some new energy altogether! Take a look at 7 books that will improve your life hustle – there are options that are applicable to a variety of different areas of life.

At Path & Compass, our clients are creatives, entrepreneurs, and independent business owners – all are looking to create a life and work that feeds their souls. And sometimes that means hiring a business coach, who can provide a safe space to talk through the challenges of owning and growing a business. And, most importantly, create a step-by-step plan that will help you reach your goals. If you need help finding a direction, for your business or as a business owner, visit our website to book a consultation with Krista!