What is Holistic Marketing? Path & Compass, Nashville Agency
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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What is Holistic Marketing?

As marketing practices evolve with each new platform, trend, or best practice, it’s easy to lose sight of your overall goals. You become reactive, jumping onto every perceived opportunity to grow your business. Worst case, your marketing efforts work in opposite directions, confusing potential clients. This does not make for an intentional business and business owners can quickly find themselves off track and burnt out. To avoid this, we build marketing strategies that first address your big-picture goals where all elements work together to move you towards your goals – a method known as holistic marketing. At Path & Compass we’re a holistic marketing team – but what exactly is holistic marketing? Keep reading to learn how it differs from specialized marketing, and why switching to a holistic marketing agency may help you more effectively reach your business goals.

What is Holistic Marketing?

The short answer: Holistic marketing = intentional. It’s a marketing strategy that considers the whole of a business. Your big-picture business goals like scaling quickly or creating more freedom for you as the business owner. Not hyper-focusing on specific platforms or vanity metrics. Holistic marketing is really a mindset. One that we follow at Path & Compass is where we view a business from the macro level to ensure the marketing tactics we use are moving your company towards your true goals. This means all clients first start with a deep dive into the ‘why’ behind a business and what you seek to accomplish. What you want to be known for and what you want your life to look like. With these ‘key metrics’ defined, we can then point every part of your marketing & business growth in the same direction.

The Mindset of ‘Everything Matters’

Now that you know what holistic marketing is, let’s cover why the marketing industry is shifting in this direction. The bottom line is that holistic marketing works. And the ‘how’ is pretty simple. Holistic marketing revolves around the idea that ‘everything matters’. In other words, maintaining a broad and unified vision of a business’s marketing will deliver the best and most fulfilling results. Previously, marketing referred to and covered a comparatively small scope within a company. But with modern marketing, it reaches into almost every corner of a business. It taps into the overarching business strategy, directs every element of marketing towards the brand purpose, and encourages a shared mindset throughout the organization. Which leads to a more unified, intentional, and effective business!

Benefits of Holistic Marketing

No one is saying that traditional marketing isn’t effective. It is, but it is not AS effective as holistic marketing. Here is how they differ and why holistic marketing comes out on top!

  • Holistic has a wider scope. Traditional is narrow, limiting the reach of your efforts and forcing you to constantly adapt.
  • Holistic is a long-term solution. Traditional is short-term, based on immediate needs or goals. We want to help you build a sustainable, long-standing business.
  • Holistic focuses on customer satisfaction, relationships, and retention – their unique needs & pain points. Traditional focuses on profit & products
  • Holistic takes into consideration the market and completion. Traditional does not.
  • Holistic values organization and unity -understanding how each work together. Traditional marketing is segregated from all other aspects of a business.

holistic marketing agency

Are you interested in working with a holistic marketing company that considers every part of your business and can help you effectively reach your goals? Our team at Path & Compass is ready to help you get organized and on the best path for growth. Whether this entails brainstorming ideas for quality content or scheduling social media, we do it all and in a way that is true to your brand. Contact us today at inquiry@pathandcompass.com.