16 Oct Too Much Noise
My patience for noise grows thin.
Specifically, the noise of the internet – our constructed and seemingly lawless alternative reality where our friendly neighbor transforms into a self-centered toddler or trolling bully. I open Facebook and find myself in a crowded mess hall where everyone is standing atop their own box, fixated entirely on their own wants and yelling into the shared space at the top of their lungs. And most of what we are saying is not helpful, truthful or kind. Could you imagine if this was a real place? If we acted the same way in real life as we do online?!
But I digress…
No one is listening. And here’s where there is an important lesson/opportunity for businesses.
I see lots of soapbox marketing – look at me, look at all the stuff I do, look at how awesome I am. We start to collapse into our own echo chambers and egos which leads to stupid stuff (like creating racist, sexist or tone-deaf ads that alienate our audience). Sharing your services, your wins or giving yourself a shout out should absolutely be part of your sales & marketing – you need to be your own best advocate. BUT you will have more success when more of your time is spent as a gracious listener. When you listen, you can address actual fears, both obvious and subtle. When you listen, you don’t assume and cultivate empathy. When you listen, you give a person your time and make them feel like they matter.
What we know is minute compared to what we don’t know. To serve our clients & customers better, we have to know them better. The path to knowing is through listening.