The Overuse of "So Sorry" - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
16363
post-template-default,single,single-post,postid-16363,single-format-standard,theme-bridge,bridge-core-3.0.2,woocommerce-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-29.2,qode-theme-bridge,wpb-js-composer js-comp-ver-6.9.0,vc_responsive
 

The Overuse of “So Sorry”

How many times a day do you apologize?

Too many, I bet.

I have made a conscious effort over the last few years to remove all the fillers from my emails. Words like ‘just’ ‘I think’ ‘okay’ ‘so sorry’ and similar fluff filled my conversations. As a result, emails that should be a sentence or two turned into long-winded diatribes where I was secretly seeking approval by trying to not sound mean instead of getting to the point.

Now acutely aware of this, I notice everyone else’s overuse. And ‘so sorry’ is the one that grates me the most.

I don’t mean to sound ungrateful. There are times that these words are comforting and necessary. Forgetfulness, being late, misspellings or general inconvenience, however, do not warrant this emphasized apology. Are you really equally as sorry for a missed typo as you are for someone’s loss of a loved one? When we say we’re sorry all the time, it has no meaning – especially when it really should.

Here’s what I do instead – I say thank you. Thanks for your patience, thanks for catching this mistake, thanks for accepting me – despite my flaws and mistakes. A small shift but one that diminishes guilt and shame, replacing it with gratitude.

How many times a day do you say thank you?