Path & Compass | The Overuse of “So Sorry”
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including coaching, events, branding and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
Krista Chapman, Path & Compass, Path and Compass, Find Your True North, Bosses & Bourbon, Small business marketing, Wedding marketing, Nashville Marketing Firms, Nashville marketing agencies, Nashville Marketing Consultant, Nashville Marketing strategist, Nashville small business strategist, Nashville Business coach, Nashville small business coach, Nashville podcaster, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, small business branding, wedding branding, branding design, small business website design, branding design, website design, resources for small businesses, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, how to reach more clients, how to grow my wedding business, small business consultant, small business strategist, Nashville business strategist, meaningful business planning, intentional business, intentional small business, building an intentional business, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning
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The Overuse of “So Sorry”

How many times a day do you apologize?

Too many, I bet.

I have made a conscious effort over the last few years to remove all the fillers from my emails. Words like ‘just’ ‘I think’ ‘okay’ ‘so sorry’ and similar fluff filled my conversations. As a result, emails that should be a sentence or two turned into long-winded diatribes where I was secretly seeking approval by trying to not sound mean instead of getting to the point.

Now acutely aware of this, I notice everyone else’s overuse. And ‘so sorry’ is the one that grates me the most.

I don’t mean to sound ungrateful. There are times that these words are comforting and necessary. Forgetfulness, being late, misspellings or general inconvenience, however, do not warrant this emphasized apology. Are you really equally as sorry for a missed typo as you are for someone’s loss of a loved one? When we say we’re sorry all the time, it has no meaning – especially when it really should.

Here’s what I do instead – I say thank you. Thanks for your patience, thanks for catching this mistake, thanks for accepting me – despite my flaws and mistakes. A small shift but one that diminishes guilt and shame, replacing it with gratitude.

How many times a day do you say thank you?