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Your party rental company website copy is doing one of two things: convincing prospective clients that your business is the right choice, or giving them a reason to keep looking. Most party rental websites fall into the second category, not because the business is lacking...

In early 2024, Classic Tents & Events embarked on a transformative journey to improve their online presence and customer engagement through a comprehensive website design overhaul. This initiative was driven by the need to align with new business goals and branding strategies while effectively leveraging...

Choosing the right digital marketing services is one of the most important decisions a growing business can make, and one of the most commonly mishandled. The digital marketing space is loud, fast-moving, and full of conflicting advice about what matters most. The result is that...

At Path & Compass, our favorite projects are those with a profound purpose. When Ann Sensing and Scott Owings joined forces to birth 12Moons, they sought more than just a logo and website. They aimed to manifest a movement! A collaborative that would bring sound,...

Having a well-designed website is not enough on its own. For service-based businesses, a website only generates leads if the right people can find it. With the volume of competition online, showing up in front of potential clients requires a deliberate, multi-channel strategy. The good...

Note: This blog includes affiliate links. If you click and purchase, Path & Compass may receive a commission at no extra cost to you. We only recommend tools that we personally use. At some point in time, every multiple-location business will face the question of how...