AI tools are everywhere right now, offering to automate tasks, boost engagement, and take work off your plate. But for small businesses in the event industry, it’s easy to wonder—what’s actually helpful and what’s just hype? The goal isn’t to make your marketing robotic. It’s...
When D&P Custom Lights & Wiring Systems, Inc. first reached out to us, they already had the essentials in place—a recognizable logo, a solid reputation in the industry, and a long-standing presence in the Nashville market. As a locally-owned business with decades of experience in...
At Path & Compass, we're always on the lookout for tools that help us—and our clients—work smarter, not harder. With AI tools emerging seemingly every day, promising to boost productivity and cut down on repetitive tasks, they're definitely worth exploring. While AI might sound like...
When clients approach our agency, they’re usually focused on refining their brand. Many assume that means starting with the essentials: a strong logo, a defined color palette, and a polished website. Those assets matter, of course—but when we sit down to talk about their brand,...
As a business owner, it can feel impossible to say no. If customers are slim or you have extra time, why would you ever turn down the income? More money is more money, right? Unfortunately, more money is not more fulfillment (and that's why we...
Google Ads are worth it for most small businesses, including event companies, rental operations, and service-based businesses, when they are set up with the right keywords, a realistic budget, and a clear strategy behind them. The pay-per-click model means you only pay when someone clicks...
A bad experience with a marketing agency is more common than most business owners expect, and more damaging than it should be. Beyond the financial loss, it leaves you skeptical of the entire category, reluctant to invest again, and often further behind than when you...
Business owners and employees alike understand the frustration of hitting a creative roadblock. It can feel near impossible to overcome, leading to stress and frustration. So how do you overcome it and get back to business? In general, our team recommends doing anything that isn't...
Blogging is one of the most consistently underleveraged marketing tools in the event and rental industry. Most event companies either are not blogging at all, started at some point and trailed off, or are publishing content without a clear strategy behind it. In all three...
Launching a new business is exciting! And one of the first tasks that owners like to check off their to-do lists is a name. There is a lot that goes into naming a business, well beyond what looks or sounds catchy. What you name your...
