Most marketing agencies will tell you they are invested in your success. Fewer can show you what that actually looks like over the course of a real, long-term partnership. Loyalty from a marketing agency is not about how long you have been a client or...
Google Ads budget is one of the most common questions party rental companies ask when considering paid search, and one of the hardest to get a straight answer on. Most agencies will tell you to spend more, most benchmarks you find online are written for...
Whether marketing agencies work with competitors is one of the most important questions an event rental company can ask before signing with anyone, and one of the least frequently asked. For party rental companies, event venues, and wedding vendors competing in defined geographic markets, the...
Event-based businesses today are being discovered through three distinct but increasingly connected channels: traditional search engines like Google, social platforms like Instagram and Pinterest, and AI tools like ChatGPT, Perplexity, and Google's AI Overviews. Each channel operates differently, attracts clients at different stages of their...
Before we jump in, here’s the game plan for making your brand show up in AI answers (not just ranked in blue links): Make your business “legible” to AI systems (clear, specific, consistent facts) Publish answer-ready content that AI can quote and summarize accurately Strengthen authority signals (so...
Why styled shoots still matter for event company marketing Styled shoots often get a bad reputation for being "just for show." But if you’re in the event industry, you know a great photo can do more than grab a few Instagram likes. A well-executed styled shoot...
AI tools are everywhere right now, offering to automate tasks, boost engagement, and take work off your plate. But for small businesses in the event industry, it’s easy to wonder—what’s actually helpful and what’s just hype? The goal isn’t to make your marketing robotic. It’s...
When someone searches for a caterer, rental company, or event planner, what do they look at first? Nine times out of ten, it’s your reviews. In the events industry—where trust, aesthetics, and reliability are everything—your online reviews and ratings can be the difference between landing...
At Path & Compass, we're always on the lookout for tools that help us—and our clients—work smarter, not harder. With AI tools emerging seemingly every day, promising to boost productivity and cut down on repetitive tasks, they're definitely worth exploring. While AI might sound like...
When clients approach our agency, they’re usually focused on refining their brand. Many assume that means starting with the essentials: a strong logo, a defined color palette, and a polished website. Those assets matter, of course—but when we sit down to talk about their brand,...
