If you’ve ever felt like you need to be everywhere at once to market your wedding business, you’re not alone. Between social media platforms, wedding directories, SEO, AI tools, ads, and referrals, it can feel like the list keeps growing. While all of these channels...
A fragmented marketing strategy is one of the most common and costly patterns in the event and rental industry, and one of the hardest to recognize from the inside. For event companies trying to grow, a piecemealed marketing strategy, one freelancer for social, another for...
What makes logo design good? What makes logo design bad? Does it even really matter? Let's put it this way, your logo is the impression you leave on a room full of people you don't know. Are they impressed and intrigued? Are you quickly and easily...
Knowing how to audit your marketing is one of the most valuable and most skipped habits in service business ownership. When you are deep in the day-to-day of running a service business, it is easy to keep executing on a strategy that made sense six...
Consistent posting is a starting point, not a strategy. Many businesses show up on social media regularly without a clear sense of what they are trying to accomplish, who they are trying to reach, or whether any of it is actually moving their business forward....
For service-based businesses, obtaining a customer or sale is about building a relationship and ultimately trust. This takes time, nurturing a lead as you slowly introduce your business and offerings. You need to show people that you are reliable and consistent (aka trustworthy). The best...
