Creating a Consistent Content Marketing Strategy - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
post-template-default,single,single-post,postid-18508,single-format-gallery,theme-bridge,bridge-core-3.1.4,woocommerce-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-30.3,qode-theme-bridge,wpb-js-composer js-comp-ver-7.5,vc_responsive

Reviewing and Revamping Your Marketing Strategy for the New Year

Consistency is key in marketing. A consistent content marketing strategy keeps your business top of mind, increases brand awareness by building your SEO and positions you and your company as a trusted resource. All these things lead to increased revenue – a goal that every business should aim for in the new year! Keep reading to learn about our recommended steps, plus some tools, for revamping your marketing strategy!

Plan Ahead with an Editorial Calendar

An editorial calendar is a useful tool that will assist you in mapping a plan, so you are not wondering what to post and when you need to post. assist you in regularly publishing content, in addition to sorting through and segmenting ideas. It can also be a great place to collaborate as a team.

Create Anchor Content

A consistent content marketing strategy starts with Anchor Content – a weekly blog, podcast or video from which all other content is repurposed. This content lives on your website in order to drive users to the real estate you own on the web. Then it’s promoted on your social media channels and email newsletters – you can literally pull segments of copy from your Anchor Content to create promotional content on these other platforms. This saves you time from having to come up with a bevy of new ideas, maximizing the content you created and prevents overwhelm with your audience (this week we are only talking about this thing). Ideally, Anchor Content is also Evergreen allowing you to share it again in the future. Evergreen Content is a super time-saver trick.

Evergreen Content to Fill in Gaps

Evergreen Content is content that can be reposted and shared anytime because it’s timeless. FAQs, on-brand quotes or statements, highlight services or client testimonials all work great at Evergreen Content. It works particularly well on social media where most of your audience doesn’t see your every post (the key is to leave a few months between repeating posts). Evergreen content is also useful as a filler during busy seasons because you can batch create and schedule content (Meet Edgar & SmarterQueue are great tools for creating evergreen feeds) and then not worry about a post being timely or resonating with your audience.

Batch Content Creation

Studies have shown that your brain works faster and more effectively when it does like work, as you are staying on the same side of your brain. Why is this important? Because it saves you time. Saved time means you are more likely to be consistent with your content creation. Planning content, reviewing trends and creating content all use different parts of your brain so blocking time to work on these one at a time is a more effective use of your time. This can look like planning your editorial calendar for the next 6 weeks, then framing all the blog posts in your site, then organizing, resizing and uploading all the photos, then writing all the copy and lastly editing and scheduling the posts. This way you can work through a whole month of content in a day or 2.

Delegate with a Project Manager

As your company grows and so does your need for content, it’s likely that you will have to bring on team members to support you. This means you need to delegate and follow-up to ensure your efforts to be consistent stay on track. A project manager – be that a person’s role or system maintained by software is the key. There are plenty of online tools to help you manage workflow, task work and check that things are complete, such as Asana. Long and short, you will be consistent with the things that have checks and balances in places so even if you are a company of one – a project manager is a key accountability tool to ensure a consistent content marketing strategy.

Do you need help with your content marketing strategy & implementation? Our team at Path & Compass is ready to help you get organized and tackle the new year with your best food forward. Whether this entails brainstorming ideas for quality content or scheduling social media, we do it all and in a way that is true to your brand. Contact us today at