Scheduler and Tools for Planning Ahead - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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Scheduler and Tools for Planning Ahead

Right now, I am traveling through Colorado – Thelma & Louise style (though I promise not to drive off a cliff). I wrote this before I left – nearly all of my content and client work is done and scheduled before it goes public. I do this so I can (1) live my life, (2) be consistent with content and (3) be more effective.

Here are my desert island tools I have to have to keep organized and scheduled:

  • Editorial Calendar.  This is a staple of the publishing world and essentially maps future content so you have a plan to stay consistent and seasonal topics to focus on. You can find various calendar templates by searching google but I made mine in using Google Sheets, organizing columns by month, content type (email, blog, social media, etc), topic, notes on inclusions and status. This way, I have a clear strategy of how my content is meeting my goals and can quickly see what is done/needs to be done.
  • Todoist App. Todoist is a free to-do list app that syncs with everything, allows you to organize tasks by projects & tags, even turn emails into tasks. I love it because I can access my running to-do list from anywhere, adding and updating it as I go. Plus it has a built in scheduler so today’s list only has today’s tasks (upgrade to schedule text reminders for $29/year among other features).
  • Onlypult for Instagram.  Most IG schedulers send your phone a notification where you have to take the extra step and actually publish a post but not Onlypult. This allows you to create posts, schedule them and then it posts the updates for you. It is a paid service ($12/month for up to 3 handles) but so worth it.

This is obviously not a complete list. I left out Facebook’s scheduler, Hootsuite, Buffer, Latergramme, etc but my goal is make this email a short read. Have questions about these other platforms? Shoot me an email.