Renting Vs. Owning - Path & Compass

Renting Vs. Owning - Path & Compass

Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.

Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,

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28 Jan Renting Vs. Owning

Posted at 08:30h in True North by Krista

So Facebook is changing their news feed again. Much to the chagrin of marketers, the dreaded ‘Facebook Zero’ is upon us as business pages will lose any remaining organic reach. Simply put, unless you have a super-engaged audience that regularly comments and reacts to your posts, they are not going to show up in anyone’s news feed.

I get why Mark is changing his platform – hoping to encourage more engagement and meaningful conversation between users. It’s lost its once novel appeal and more and more, people are simply avoiding facebook altogether. Blame it on social media fatigue but Facebook is looking for ways to be relevant. But for the average independent business, this can feel like the rugs being pulled out from under you.

The hard truth?

You don’t own your Facebook fans (or any other fan base on a social media).You don’t have control over when and how these companies change their algorithms. While your ego may feel good when thousands of people follow your updates and like your posts, you never (NEVER) invest in a rental. Any day the landlord could call you up, thank you for your efforts and evict you. Building a business that exists entirely in a space that you don’t control is not sustainable.

The good news?

Facebook has been a business tool for little more than a decade. Businesses existed successful before and will continue regardless. It also raises the barrier to entry into business ownership – you can’t simply create a website, grow a fast audience and call it a success. You have to put in the time and effort once required of entrepreneurship and this will reward the strongest and most dedicated. You will survive this as you have survived other things.

The best news?

You own your website, your network, your email list and your client database. Focus your energy on communicating with the people that have already said yes to you and your unique offering. Solve their problems, give them value, surprise and delight.

I believe the Universe changes so we pause and question the path. Now’s an opportunity to evaluate the direction and adjust so that our work and our business continues to create the better space we seek.