Southern Events Party Rental has been in the business of providing distinct event rentals to Franklin and Nashville for 20+ years. They have looked to Path & Compass for marketing guidance and implementation for more than a decade. Our team manages their digital funnel and content – digital ads, email marketing, blogging + SEO, and social media, ensuring a strong digital footprint and sales pipeline for their continued growth.

To keep their business fresh and on-trend in the ever-changing events industry, they partnered with us for brand refinement – not once, but twice. After rebranding with Path & Compass in 2016, including a new logo and website direction, Southern came to us for a refresh in 2024, just in time to celebrate their 20th anniversary. We kept their logo and typography, adding some simple styling details to enhance the logo’s profile. A shift in their core color palette made the branding more flexible – allowing us to follow both the trends and seasonality of the events industry.

With a continued strong online presence, beautiful company brand and stellar reputation, Southern Events Party Rental will always stand out as a leading rental company for Middle Tennessee.

“

Krista has the ability to view your company’s best interests with an outside perspective.  She knows her stuff and has the insight to take you to the next level. She offers a different opinion and cuts through the crap. She knows the bottom line isn’t all that matters and seeks first the passion, mission and values to ensure those are instilled in all things our company does.

”

– Jill Cole, Owner –