When ReNew Mexico (powered by Western Freedom) initially came to our team they needed to shift to a new agency and repair a broken website. After tackling this largely technical project, we forged a relationship with the Western Freedom team and have continued to work with them on multiple projects. First up was a large branding & website project. Western Freedom was expanding its Renew brand and renewable energy work to 4 other Western states. Despite a naming pivot during the project, our team pulled together a cohesive visual brand identity with colors, fonts and styling distinct to each state as well as complementary to the parent Western Freedom brand. After the quick rebrand for three of the state projects, as well as an expansion of the parent Western Freedom brand, we created starter websites for Renew Arizona as well as Western Freedom Colorado, Nevada, and Utah.
Path & Compass’ continues to support the marketing needs at Western Freedom, creating collateral and managing website construction, updates & maintenance so they can focus on the important work in front of them.
BRAND EXPANSION + DESIGN
WEBSITE CONSTRUCTION, DESIGN + MAINTENANCE