Begun in 2018 by father-daughter team Caity and Henry DeGroot, The Happy Campers offers unique event provisions to the design-driven elite in the Nashville area. The family-run company grew quickly, evolving its offerings but this left their initial branding and website feeling disconnected to where the company was now headed.
Enter Path & Compass. We began by revitalizing their branding – streamlining their logo and updating their color palette to imbue it with their California cool aesthetic. We not only brought their website messaging and funnel up-to-date, but we also took them from a basic template site to a custom website, ready to grow with their business. The new Happy Campers website combines organic and earthy, sleek and modern for the perfect note of Cali meets southern charm.
STRATEGIC PLANNING + GUIDANCE
WEBSITE DESIGN + CONSTRUCTION
MARKETING FUNNEL
MESSAGING + COPYWRITING
DIGITAL COLLATERAL
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I want to thank you from the bottom of my heart for such a beautiful site… My family is blown away by the site. My dad said, ‘They took us from a family run business to professionals,’ and I couldn’t agree more. You have helped us regroup and reset as a business, and I am truly grateful.
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– Caity DeGroot, Owner –
