CLIENT PORTFOLIO

CLASSIC TENTS & EVENTS

Classic Tents & Events, an accomplished Atlanta-based tent rental company, has been providing expert service in their field for more than 20 years. After years of building their company by word of mouth, they were ready to take their marketing to the next level. Knowing they needed a partner to help overhaul their marketing and provide ongoing support, Classic turned to Path & Compass and our Marketing Partnerships. Together we refined their brand, creating a striking and polished look,  managed a consistent and SEO-optimized content marketing plan – including blogging, email marketing, social media management & digital ads – and took on all their graphic and promotional needs. With a marketing agency committed to managing the strategy and implementation, the Classic Team was able to stay focused on their customer service, sales and creating seamless, professional rental experiences.

In 2024, our team launched a long-anticipated website overhaul – updating an outdated site to match Classic’s new goals – and new branding. The Path & Compass team built the website funnel to better drive sales for the rapidly growing business and optimize digital ads and other marketing efforts in play. The site incorporates a sense of friendly, energetic professionalism with the use of motion effects and hand-drawn elements. Much like a coach’s whiteboard plays – these elements highlight where user focus should be drawn. The site abounds with images and color, inviting users in and showing Classic to be the undisputed classic in tent and event rentals across the Southeast.