12MOONS

Having worked with Path & Compass through her initial business launch in 2018 and rebrand in 2023, Ann Sensing approached our team with a new project in mind. Focused on bringing sound, silence and sacred listening to communities and people in need of spiritual and physical healing, 12Moons came to us with plenty of vision, trust, and a deadline to help them launch to potential investors. With the new brand, the organiztion sought to balance light & dark, masculine & feminine, space & connection, wisdom & intuition. We achieved this by pulling on historical and spiritual references for the iconography as well as employing a dusky color palette and elegant, yet approachable typography. In addition to creating the visual branding and logo, the Path & Compass team tackled messaging and a slide deck for their investor pitch and fundraising launch.