Lost Client, Found Perspective - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
16451
post-template-default,single,single-post,postid-16451,single-format-standard,theme-bridge,bridge-core-3.0.9,woocommerce-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-29.7,qode-theme-bridge,wpb-js-composer js-comp-ver-6.13.0,vc_responsive
 

02 Apr Lost Client, Found Perspective

Posted at 08:14h in True North by
0 Likes

Recently, I had a client decide to discontinue their partnership with me. While a smaller account, the change was unexpected and caught me off guard. I hadn’t done anything wrong. The organization had simply decided to manage the work I was doing internally so they could spend the money on other things. Regardless, I was immediately consumed by thoughts of money.

‘How would I make up this loss?’
‘Where would I find new revenue?’
‘What if I couldn’t make it up?’
‘Would I have to cut back my team’s hours?’
‘How would I reach my revenue goals for 2018 now?’
‘Who’s going to want to work with someone that loses clients?’

I literally thought all those things (keeping in mind this loss totals less than 3% of my overall revenue… still a respectable and steady source of income but I was far from the collapse I imagined). Shortly, my inner mentor got a hold of my inner crazy and put things into perspective. And then I got to thinking about money. Money and growth. Why is it that businesses are only deemed success when their revenue and profit is growing year over year?

I absolutely want my business and my clients’ businesses to be profitable. I also want them to have a meaningful company culture, programs that support their communities, be ethical leaders in the industry, pay living wages, promote work/life balance and challenge antiquated status quos (okay, I dream big). These things take time to build and sometimes when you are running a scrappy small business, you smartly focus on one thing at a time. And that may mean sales and revenue growth takes a backseat to business and world betterment.

Realistically, this client’s departure is the universe creating more space in my business (to create a podcast, for example) because sometimes we have to say no to more money so we can say yes to a path of more purpose and fulfillment.