Path & Compass | Lost Client, Found Perspective
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including coaching, events, branding and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
Krista Chapman, Path & Compass, Path and Compass, Find Your True North, Bosses & Bourbon, Small business marketing, Wedding marketing, Nashville Marketing Firms, Nashville marketing agencies, Nashville Marketing Consultant, Nashville Marketing strategist, Nashville small business strategist, Nashville Business coach, Nashville small business coach, Nashville podcaster, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, small business branding, wedding branding, branding design, small business website design, branding design, website design, resources for small businesses, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, how to reach more clients, how to grow my wedding business, small business consultant, small business strategist, Nashville business strategist, meaningful business planning, intentional business, intentional small business, building an intentional business, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning
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Lost Client, Found Perspective

Recently, I had a client decide to discontinue their partnership with me. While a smaller account, the change was unexpected and caught me off guard. I hadn’t done anything wrong. The organization had simply decided to manage the work I was doing internally so they could spend the money on other things. Regardless, I was immediately consumed by thoughts of money.

‘How would I make up this loss?’
‘Where would I find new revenue?’
‘What if I couldn’t make it up?’
‘Would I have to cut back my team’s hours?’
‘How would I reach my revenue goals for 2018 now?’
‘Who’s going to want to work with someone that loses clients?’

I literally thought all those things (keeping in mind this loss totals less than 3% of my overall revenue… still a respectable and steady source of income but I was far from the collapse I imagined). Shortly, my inner mentor got a hold of my inner crazy and put things into perspective. And then I got to thinking about money. Money and growth. Why is it that businesses are only deemed success when their revenue and profit is growing year over year?

I absolutely want my business and my clients’ businesses to be profitable. I also want them to have a meaningful company culture, programs that support their communities, be ethical leaders in the industry, pay living wages, promote work/life balance and challenge antiquated status quos (okay, I dream big). These things take time to build and sometimes when you are running a scrappy small business, you smartly focus on one thing at a time. And that may mean sales and revenue growth takes a backseat to business and world betterment.

Realistically, this client’s departure is the universe creating more space in my business (to create a podcast, for example) because sometimes we have to say no to more money so we can say yes to a path of more purpose and fulfillment.