It's not you. Wait, yes it is. | Path & Compass
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including business coaching, sales training, branding, logo and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
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It’s not you. Wait, yes it is.

When your marketing isn't working, don't blame the platform

When your marketing is not working, don’t blame the platform. Google’s changing algorithm, the website where you have a banner ad or Instagram’s recent shift on how they populate your feed is nothing compared to what’s really sinking your sales.

It’s you.

You are breaking your marketing funnel with inconsistent messaging, crappy follow-up, not asking for the sale, using candid photos to showcase your work, et cetera, et cetera, et cetera.

The good news is that you can fix it.

Dump the candid pics and get professional images of your work. Review your messaging for inconsistencies and by all means, stop using the word ‘if” (as in “if you’re interested”; assume they are, swapping this for “when you’re ready”). Create different landing pages for different ads to speak directly to leads from different platforms. Always, always include a call to action (tell people what you want them to do; don’t assume they will know).

Effective marketing requires trial and error but more often, it requires a willingness to recognize your role in your success.