23 Oct Handwritten Notes
I have a box of all the handwritten cards I have ever gotten.
No, seriously. I do.
The box includes birthday cards from my grandparents, notes for admirers and thank you cards from brides and clients. I’ve tossed the mass Christmas cards and signature only cards over the years but if you’ve handwritten me a note, I have it on my bulletin board or in this box.
Maybe I am sentimental but there is something about a handwritten note and how special it makes you feel. When our connection to others is only through the glare of a computer and tap of a keyboard something is missing.
This is why I recommend that all the sales team I work with to make it a practice to send handwritten notes to their customers and clients (especially their clients). I can’t think of an easier, less costly way to make people feel special. When a client feels like you care, they care about continuing to support your business.
Bonus Tip: When you don’t have a mailing address, a personalized email will do the trick as well but it needs to be more than a friendly hello or thanks. Instead, solve a problem that is unique to them. This can be an idea for the design of their next event, a blog with questions to ask a caterer before booking or a referral to your favorite dog sitter (because they just posted pictures of their new puppy on Facebook). People will give you lots of opportunities to connect & help them. When you’re a helper, you will become essential along their path.