Path & Compass | Handwritten Notes
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including coaching, events, branding and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
Krista Chapman, Path & Compass, Path and Compass, Find Your True North, Bosses & Bourbon, Small business marketing, Wedding marketing, Nashville Marketing Firms, Nashville marketing agencies, Nashville Marketing Consultant, Nashville Marketing strategist, Nashville small business strategist, Nashville Business coach, Nashville small business coach, Nashville podcaster, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, small business branding, wedding branding, branding design, small business website design, branding design, website design, resources for small businesses, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, how to reach more clients, how to grow my wedding business, small business consultant, small business strategist, Nashville business strategist, meaningful business planning, intentional business, intentional small business, building an intentional business, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning
16393
post-template-default,single,single-post,postid-16393,single-format-standard,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,qode-theme-ver-17.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.5.5,vc_responsive
 
Your Kindness is Noted

Handwritten Notes

Your Kindness is Noted

I have a box of all the handwritten cards I have ever gotten.

No, seriously. I do.

The box includes birthday cards from my grandparents, notes for admirers and thank you cards from brides and clients. I’ve tossed the mass Christmas cards and signature only cards over the years but if you’ve handwritten me a note, I have it on my bulletin board or in this box.

Maybe I am sentimental but there is something about a handwritten note and how special it makes you feel. When our connection to others is only through the glare of a computer and tap of a keyboard something is missing.

This is why I recommend that all the sales team I work with to make it a practice to send handwritten notes to their customers and clients (especially their clients). I can’t think of an easier, less costly way to make people feel special. When a client feels like you care, they care about continuing to support your business.

Bonus Tip: When you don’t have a mailing address, a personalized email will do the trick as well but it needs to be more than a friendly hello or thanks. Instead, solve a problem that is unique to them. This can be an idea for the design of their next event, a blog with questions to ask a caterer before booking or a referral to your favorite dog sitter (because they just posted pictures of their new puppy on Facebook). People will give you lots of opportunities to connect & help them. When you’re a helper, you will become essential along their path.