16 Nov KMD Law | Google Ads Case Study
Kearney, McWilliams & Davis came to the Path & Compass team looking to update their website. Our team refined existing content and moved their website to WordPress, creating easy-to-navigate funnels and a more polished design. With a streamlined presentation of their brand, Google Advertising was the next step to ensure that they reached their intended audience. Through a series of campaigns, we successfully targeted individual states where they are licensed. Effectively maximizing their budget and increasing the number of incoming leads.
Maximizing Ad Spend with Location-Specific Campaigns
Initially, Path & Compass took over Google Ad Management from another company. At the time the ads were focused on specialty first and, overall, pretty general. We optimized and reworked these existing campaigns, shifting them to be location-first. This way we could target users looking not only for specific legal services as well as their specific location. By tailoring our approach to focus on the areas where KMD is licensed and strategically excluding regions where they aren’t, we maximized the impact of their advertising budget. This precision has enabled us to deliver targeted, state-specific campaigns that resonate with local audiences. Meaning our efforts are not diluted in areas where their lawyers are not authorized to practice. Through this approach, we’ve significantly reduced wastage. Helping the client to optimize their resources and achieve a higher return on investment.
Targeted Ads That Speak to Unique Audiences
For a lawyer operating across multiple states, our key success factor lies in the creation of highly targeted ads. By aligning our Google ad content with the most relevant searches and legal needs in each market, we’ve ensured that our advertising campaigns resonate deeply with the audience in those specific locations. This approach has allowed us to craft ad campaigns that speak directly to the unique legal requirements and demands in each state. Thereby establishing a strong connection with potential clients seeking legal services specific to their region. Through this method, we’ve witnessed a substantial increase in engagement, click-through rates, and conversions. Demonstrating the power of delivering precisely what an audience seeks!
Over five months, we have successfully reworked their Google advertising strategy to increase leads to KMD Law while decreasing wasted spend. This has resulted in a 2891% increase in monthly clicks and a 3064% increase in monthly impressions. Our goal is to continue refining their campaigns and expanding on new markets to narrow in on the audiences that best align with their services and expertise.
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