30 Mar Downtown Entertainment Group | Branding Package Case Study
Downtown Entertainment Group, a world-class party band based in Nashville, needed a new logo and updated messaging to further establish itself as high-energy, customizable, and luxurious. Developing a fresh branding package, with a logo and messaging that spoke to their unique goals, Path & Compass helped place them at the very top of the industry.
A Fresh, High-End Look
Designing a logo starts by establishing a business’s goals and the experience they want to convey. To tie together all of the client’s ideas, our Lead Designer Emily created mocks of visual inspiration. These would help hone in on the client’s vision and the message that Downtown wanted potential clients to receive when interacting with their marketing. After some tweaking, they felt confident in a board consisting of rich jewel tones and images inspired by the art deco era. Using this final mock, Emaily began work on their new logo, consisting of elegant fonts and sleek lines. The end result would be a timeless and flexible brand that oozed energy, luxury, and professionalism.
Elevated Messaging that Builds Excitement
Our banding services don’t stop at a timeless and versatile logo. The client also needed messaging that not only complemented its high-end logo but sold the one-of-a-kind experience that they provide. With a reputation for serving some of the world’s top companies and working with the likes of Elton John, their copy had to accurately represent their offerings while speaking to the reason for their success. Our team was able to craft copy that was concise yet clear, quickly capturing and holding a potential client’s attention, building excitement that makes for easier sales. 
In the end, Downtown Entertainment Group was excited to move forward with its new brand and messaging. A brand package that they felt accurately represented the unrivaled energy and high-end style they bring to an event. Today, they flaunt numerous awards; for the Top 10 Party Band in the US and Best Live Band in Tennessee. Accolades they back with multiple features in online publications, earning them the Five Carat Diamond Award.
Of their experience working with Path & Compass, Director of Growth and Optimization, Abby Cox said, “Thanks so much for all your hard work on this. I’m truly thrilled with how everything turned out. As always, you all are a pleasure to work with. I look forward to future projects together!”
Ready to uplevel your business to a brand and messaging that will carry you into the future? Path & Compass is ready with a custom package tailored to your needs and goals. Our branding agency knows that design isn’t a one-size-fits-all solution. This is why we offer convenient and customizable packages tailored to small businesses. Reach out today to book a consultation! Or visit our portfolio to view more businesses we have created a branding package for.