Creative Ways to Boost Your SEO - Path & Compass
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Creative Ways to Boost Your SEO

SEO (Search Engine Optimization) is a popular online marketing strategy and one that many businesses still fail to fully tap into. It remains one of the most valuable ways to both understand and reach customers. But if you aren’t sure how to do SEO, or how SEO plays a role in the success of your business, it can be overwhelming. This is why Path & Compass is on a mission to educate business owners on the benefits of a well-thought-out SEO strategy – and take it off their plate if need be. Here are just a few ways to boost your SEO, that will increase your presence in search results and improve your site’s ranking.


Pinterest has picked up in popularity in recent years – not as a social media platform but as a search engine that taps into our desire for rich visual content. More and more users are searching images on the web. Making it an effective tool that businesses can use to boost visibility and drive traffic to their website. However, simply creating content on Pinterest does not make for better SEO.  It is important to choose engaging images or graphics and include keywords in your pin description as well as link the pin to relevant content on your website. This increases the likelihood of exposure to more users, who will make their way to your website. Pinterest content also makes its way into Google Image results further bolstering your rank.

Google Ads

Google has made it clear that PPC ads won’t directly impact your SEO performance in terms of organic search ranking. However, Google Ads can be leveraged in other ways to improve search engine optimization – at a cost. The use of Google Ads for SEO is essentially a shortcut to the top. But for businesses who are seeking immediate results, versus playing the long game, it is a worthy investment. The key is finding the right balance. Namely, a realistic budget and targeted keywords. This is where our SEO company excels! We spend the time to create a strong keyword list that can help improve the performance of your ads and help you to avoid higher prices. Whereas poor keywords can lead to higher prices and lower ad positions.

ways to boost your seo

Focus on Unique Keywords

Keywords and key phrases. These are words you will see a lot when researching ways to boost your SEO. And for good reason! With ample experience and success in the creation and management of online content, we have seen the impact that strong keywords can have on a business’s search engine optimization. More specifically, the use of lower volume and long-tail keywords. The best way to determine if a set of keywords are aligned with your business objectives and offer real value is to consider the intent behind them. Terms that have a particular meaning to you could mean something entirely different to Goole or your target audience. To find new opportunities and fill gaps, we also recommend cross-referencing your organic keyword research with paid advertising data.

Looking for ways to boost your SEO but don’t have the time or energy to implement them yourself? Let our team take the reins on your SEO strategy! From managing Google Ads to overseeing your social media presence, we have your content marketing, and SEO, covered.  Visit our website today to learn more about our marketing partnerships and how our Nashville SEO agency can help you achieve your goals faster!