Case Study: Classic Tents & Events Website Design - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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event rental company web design agency nashville

Case Study: Classic Tents & Events Website Design

In early 2024, Classic Tents & Events embarked on a transformative journey to improve their online presence and customer engagement through a comprehensive website design overhaul. This initiative was driven by the need to align with new business goals and branding strategies while effectively leveraging digital channels to bolster sales in their competitive market of tent and event rentals across the Southeast.

The Challenge

Classic’s previous website, though functional, no longer reflected their evolving brand identity and market positioning. It lacked the dynamic appeal and user-centric functionalities necessary to capture and convert leads effectively. The challenge lay in not only updating the site aesthetically but also in optimizing its functionality to streamline the customer journey and enhance conversion rates.

The Approach

Our web design team spearheaded the overhaul, meticulously crafting the sales funnels, copy and layout for a website that seamlessly integrated Classic’s new branding elements. Friendly, energetic professionalism conveyed through motion effects and hand-drawn details reminiscent of a coach’s strategic whiteboard plays. This approach was aimed at directing user focus intuitively. While creating an inviting atmosphere through vibrant imagery and a harmonious color palette.

Future Outlook

The redesigned Classic website integrates user-centric design principles with innovative features tailored to enhance customer engagement and streamline the rental booking process. While the implementation of a refined sales funnel optimizes lead conversion, supported by seamless integration with digital marketing efforts. This cohesive approach not only reinforces Classic’s updated brand identity but also amplifies its market presence, setting a new standard in the Southeast’s tent and event rental industry.

This website case study stands as a testament to the transformative impact of a well-executed digital strategy and serves as inspiration for businesses aiming to elevate their online presence and customer engagement. Whether you are a new business in need of a website or a business that desires a revamp – we can help! Reach out today to book a consultation! Discover how we can create an intentional and effective brand and website that will serve your business goals.