Case Study: Classic Tents & Events Website Design - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
20885
post-template-default,single,single-post,postid-20885,single-format-standard,theme-bridge,bridge-core-3.1.9,woocommerce-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-30.5.2,qode-theme-bridge,wpb-js-composer js-comp-ver-7.7.1,vc_responsive
event rental company web design agency nashville

Case Study: Classic Tents & Events Website Design

In early 2024, Classic Tents & Events embarked on a transformative journey to improve their online presence and customer engagement through a comprehensive website design overhaul. This initiative was driven by the need to align with new business goals and branding strategies while effectively leveraging digital channels to bolster sales in their competitive market of tent and event rentals across the Southeast.

The Challenge

Classic’s previous website, though functional, no longer reflected their evolving brand identity and market positioning. It lacked the dynamic appeal and user-centric functionalities necessary to capture and convert leads effectively. The challenge lay in not only updating the site aesthetically but also in optimizing its functionality to streamline the customer journey and enhance conversion rates.

The Approach

Our web design team spearheaded the overhaul, meticulously crafting the sales funnels, copy and layout for a website that seamlessly integrated Classic’s new branding elements. Friendly, energetic professionalism conveyed through motion effects and hand-drawn details reminiscent of a coach’s strategic whiteboard plays. This approach was aimed at directing user focus intuitively. While creating an inviting atmosphere through vibrant imagery and a harmonious color palette.

Future Outlook

The redesigned Classic website integrates user-centric design principles with innovative features tailored to enhance customer engagement and streamline the rental booking process. While the implementation of a refined sales funnel optimizes lead conversion, supported by seamless integration with digital marketing efforts. This cohesive approach not only reinforces Classic’s updated brand identity but also amplifies its market presence, setting a new standard in the Southeast’s tent and event rental industry.

This website case study stands as a testament to the transformative impact of a well-executed digital strategy and serves as inspiration for businesses aiming to elevate their online presence and customer engagement. Whether you are a new business in need of a website or a business that desires a revamp – we can help! Reach out today to book a consultation! Discover how we can create an intentional and effective brand and website that will serve your business goals.