25 Apr Case Study: 12 Moons Brand & Website Launch

At Path & Compass, our favorite projects are those with a profound purpose. When Ann Sensing and Scott Owings joined forces to birth 12Moons, they sought more than just a logo and website. They aimed to manifest a movement! A collaborative that would bring sound, silence, and sacred listening to communities thirsting for spiritual and physical restoration.

The 12 Moons Brand

Having worked with Path & Compass through her initial business launch in 2018 and rebranding in 2023, Ann Sensing came to us with trust, vision, and a steadfast deadline. With the mission to launch 12Moons to potential investors, our team was tasked with creating a brand that encapsulates the essence of balance — light and dark, masculine and feminine, space and connection, wisdom and intuition.

The foundation of our approach lies in the symbolism drawn from historical and spiritual references. The iconography wove together the duality inherent in the universe. While the dusty color palette inferred ancient wisdom and earthly connection. Paired with elegant yet approachable typography, the visual branding emerged as a beacon of harmony. All beckoning their clientele to explore the depths of healing within.

A Custom Website

Complementing the visual identity of 12Moons, our team created a bespoke web design that seamlessly integrated the brand colors and additional iconography. Harnessing the power of video, we were able to showcase the sound of 12Moons’ mission. Inviting viewers to embark on a journey of mindfulness and listening. Furthermore, we implemented a reservation portal, a virtual gateway for individuals to get educated on and engage with upcoming events and gatherings.

A Slide Deck with Soul

But our task extended beyond aesthetics. Crafting the messaging and slide deck for the investor pitch demanded a delicate dance. Between articulating the essence of 12Moons and compelling potential backers to join their journey. Each word and slide was meticulously created to evoke the same energy and passion that radiated from the larger purpose of 12Moons.

Co-owner, Scott Owings, had this to say of our work; “Our 12Moons celebration and fund-raiser was luminous and so joyful, and I can’t tell you how many folks commented on the beauty of our logo and slides which came from the pitch deck…What a blessing to see our site (and 12 Moons :)) expand and deepen and reflect who we are and why we are here.” 

In the end, our role in the 12Moons journey was more than just creating a brand. It was about co-creating a foundation & brand through which healing could grow. Guiding those in need towards the transformative power of sound, silence, and sacred listening. As 12Moons continues to illuminate the path ahead, their brand and website stand as a testament to the profound impact of purpose-driven endeavors. If you are seeking a logo or brand assets and a website for your passion project, reach out! As a holistic marketing agency, we would love to set you and your organization up for success.