MINISODE | What's the formula for an effective style shoot? - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
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MINISODE | What’s the formula for an effective style shoot?

Q&A with Krista

In today’s mini-episode, I am talking style shoots. Jen Creed (of Jen & Chris Creed Photography) and I touched on this some during our boss chat and I wanted to share the 7 key things I look to when planning and coordinating style shoots for my clients – be them wedding style shoots, brand style shoots or event photos. Setting a goal for your shoot, being mindful of contributing vendor needs and creating a plan are all part of my formula for effective photo shoots that are beneficial for all involved.

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  • The seven effective elements of a successful Style Shoot – Krista’s proven formula for getting the right vendors, shots, and details together for a mutually beneficial shoot
  • When and how to start planning a Style Shoot – what vendors will lose more than just time and why it’s important to keep that in mind when pitching
  • How to prepare for a Style Shoot including what you should walk in on the day-of with, and how to follow up after

  • You want to put together a Style Shoot but are not sure where to start
  • You’ve been pitching other local vendors about Style Shoots but don’t have any bites just yet and can’t figure out why
  • You’ve got your vendors for a Style Shoot but need more advice and direction

“Style Shoots need to have a purpose and be accomplishing something beyond inspiration. Because they’re expensive”

“Usually publication is a goal, but more often than not I’m looking to fill the hole of my own content. I’m looking to build out my portfolio, images for my website, I’m looking for images that reflect a service”

“When you’re thinking of a Style Shoot, that’s space that you own and space that you can distribute”

“Planning ahead is something that is really overlooked with style shoots”

“We should be thinking about who we are matching the vendors who are participating in this shoot because their style and their clients are ultimately similar” 

“If we are showcasing this shoot as a collective of our talents and our scope and our range of abilities and services, if one vendor is serving one part of the market and another vendor is serving the other side, this is going to be problematic” 

“99% of the time we do not mix in personal items into a Style Shoot especially if we are trying to showcase this as a possible trend inspiration in your own event” 

“It’s smart to look at submission process as much more than just the initial submission”  

“Keep in mind that you might need a budget for your shoot” 

“Be really careful about the photographer you pick. The purpose of your shoot is photos.”