MINISODE | Style Me Pretty is Closing - what do we do now? - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
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19 Apr MINISODE | Style Me Pretty is Closing – what do we do now?

Posted at 08:00h in Bosses & Bourbon Podcast, Marketing Minisodes by
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Q&A with Krista

In today’s mini-episode, I am sharing my thoughts about wedding blog, Style Me Pretty’s decision to close up shop, what this says about the state of the wedding industry and how wedding pros need to respond (hint: focus on what you own and not what you rent in business). Listen to the episode for my actionable advice for wedding and event businesses alike that want to build a company that will sustain and adjust to evitable market changes.

Listen on iTunes | Listen on Stitcher

What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at krista@bossesandbourbon.com.

 

KEY TOPICS:
  • Where to put your marketing efforts
  • Renting versus owning
  • Focusing on what you DO own
  • Why you shouldn’t worry about marketing platforms closing if your foundation is good

 

Listen If:
  • You are nervous about the news of Style Me Pretty closing
  • You want to know how you can have a marketing plan that will last
KEY TAKEAWAYS:

As technology evolves, you’re going to evolve yourself out of business.

Social media platforms and blogs are all places where we rent space. But we don’t own that space so we ultimately have no control.

There are spaces that we do own. The spaces we should be way more invested in. A business sowns your brand, your website, the funnels, the different messages on that space. You own your client database and all their emails.

You own contacts and you own your relationships and your network that you built over time.

It’s about making sure we have the foundation and making sure we invest in the things that we own and not the things that we rent.

As a small business, you’re able to pivot.

Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a successful business in today’s wedding & event industry.