Path & Compass | MINISODE | Style Me Pretty is Closing – what do we do now?
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including coaching, events, branding and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
Krista Chapman, Path & Compass, Path and Compass, Find Your True North, Bosses & Bourbon, Small business marketing, Wedding marketing, Nashville Marketing Firms, Nashville marketing agencies, Nashville Marketing Consultant, Nashville Marketing strategist, Nashville small business strategist, Nashville Business coach, Nashville small business coach, Nashville podcaster, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, small business branding, wedding branding, branding design, small business website design, branding design, website design, resources for small businesses, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, how to reach more clients, how to grow my wedding business, small business consultant, small business strategist, Nashville business strategist, meaningful business planning, intentional business, intentional small business, building an intentional business, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning
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MINISODE | Style Me Pretty is Closing – what do we do now?

Q&A with Krista

In today’s mini-episode, I am sharing my thoughts about wedding blog, Style Me Pretty’s decision to close up shop, what this says about the state of the wedding industry and how wedding pros need to respond (hint: focus on what you own and not what you rent in business). Listen to the episode for my actionable advice for wedding and event businesses alike that want to build a company that will sustain and adjust to evitable market changes.

Listen on iTunes | Listen on Stitcher

What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at krista@bossesandbourbon.com.

 

KEY TOPICS:
  • Where to put your marketing efforts
  • Renting versus owning
  • Focusing on what you DO own
  • Why you shouldn’t worry about marketing platforms closing if your foundation is good

 

Listen If:
  • You are nervous about the news of Style Me Pretty closing
  • You want to know how you can have a marketing plan that will last
KEY TAKEAWAYS:

As technology evolves, you’re going to evolve yourself out of business.

Social media platforms and blogs are all places where we rent space. But we don’t own that space so we ultimately have no control.

There are spaces that we do own. The spaces we should be way more invested in. A business sowns your brand, your website, the funnels, the different messages on that space. You own your client database and all their emails.

You own contacts and you own your relationships and your network that you built over time.

It’s about making sure we have the foundation and making sure we invest in the things that we own and not the things that we rent.

As a small business, you’re able to pivot.


Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a successful business in today’s wedding & event industry.