MINI EPISODE | How can I reach more wedding & event clients? - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
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MINI EPISODE | How can I reach more wedding & event clients?

Q&A with Krista

Introducing Q&A with Krista! In today’s mini-episode I answer one of the most common questions I get asked – ‘How do reach more wedding and event clients?’ (a.k.a ‘How do I book more business?’)

While I do share my current favorite marketing tools to reach engaged couples and people planning an event, I also share the core questions you need to be asking yourself before you get too committed to any marketing tool or platform.

Have a marketing or business question for me? Send me your questions at [email protected] And be sure to subscribe to our podcast as well as leave a review to let me know if you like the show and what else you want to hear.

Listen on iTunes | Listen on Stitcher

What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at [email protected].

 

KEY TOPICS:
  • Marketing tools and platforms
  • Social media marketing
  • Networking in the event industry

 

LISTEN IF:
  • You are want to know how to reach your ideal clients
  • You feel stuck on how to gain a larger audience
KEY TAKEAWAYS:

It’s really important when trying to reach more clients to first determine what kind of clients we want to reach, what we have to offer them, and what problem it solves for them.

I am a forever fan of e-mail marketing. I think e-mail marketing is really great for a couple of reasons. You end up in a more intimate space. You’re in someone’s inbox, they have to decide what to do with your e-mail. They can’t ignore it or miss it like you can with social media.

Platforms change all the time, but it is more important to really hone in on what you offer, who you serve, and why do they care.

There are opportunities to explore more unique ways to connect with audiences that are your actual clients and not get so caught up in the echo chamber that is the vendor industry.


Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a successful business in today’s wedding & event industry.