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MINI EPISODE | How can I reach more wedding & event clients? | Path & Compass
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including business coaching, sales training, branding, logo and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
Krista Chapman, Path & Compass, Path and Compass, Find Your True North, Bosses & Bourbon, Small business marketing, Wedding marketing, Nashville Marketing Firms, Nashville marketing agencies, Nashville Marketing company, Nashville Marketing Consultant, Nashville Marketing strategist, Nashville small business strategist, Nashville Business coach, Nashville small business coach, Nashville podcaster, Nashville Website Design, Nashville logo Design, Nashville Social Media consultant, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, small business branding, wedding branding, branding design, small business website design, branding design, website design, website construction, website designer, website designers, logo design, logo designer, resources for small businesses, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, social media for my business, instagram for my business, facebook for my business, instagram for my wedding business, how to reach more clients, how to grow my wedding business, small business sales consultant, sales training, small business consultant, small business strategist, Nashville business strategist, meaningful business planning, intentional business, intentional small business, building an intentional business, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, blog writer, social media manager, blog manager
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MINI EPISODE | How can I reach more wedding & event clients?

Q&A with Krista

Introducing Q&A with Krista! In today’s mini-episode I answer one of the most common questions I get asked – ‘How do reach more wedding and event clients?’ (a.k.a ‘How do I book more business?’)

While I do share my current favorite marketing tools to reach engaged couples and people planning an event, I also share the core questions you need to be asking yourself before you get too committed to any marketing tool or platform.

Have a marketing or business question for me? Send me your questions at krista@bossesandbourbon.com. And be sure to subscribe to our podcast as well as leave a review to let me know if you like the show and what else you want to hear.

Listen on iTunes | Listen on Stitcher

What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at krista@bossesandbourbon.com.

 

KEY TOPICS:
  • Marketing tools and platforms
  • Social media marketing
  • Networking in the event industry

 

LISTEN IF:
  • You are want to know how to reach your ideal clients
  • You feel stuck on how to gain a larger audience
KEY TAKEAWAYS:

It’s really important when trying to reach more clients to first determine what kind of clients we want to reach, what we have to offer them, and what problem it solves for them.

I am a forever fan of e-mail marketing. I think e-mail marketing is really great for a couple of reasons. You end up in a more intimate space. You’re in someone’s inbox, they have to decide what to do with your e-mail. They can’t ignore it or miss it like you can with social media.

Platforms change all the time, but it is more important to really hone in on what you offer, who you serve, and why do they care.

There are opportunities to explore more unique ways to connect with audiences that are your actual clients and not get so caught up in the echo chamber that is the vendor industry.


Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a successful business in today’s wedding & event industry.