17 Jan #13 MINISODE | Soulful NOT Smarmy Solution Oriented Selling
How NOT to feel sleazy when selling as a creative entrepreneur
For this minisode, I am sharing my perspective on selling – specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your business. Learn the difference between your prospect’s external problems and internal problems so you can adjust to create a solution the speaks to core needs. I also talk through the importance of being a trusted resource for your prospects & clients as well as the steps you can take to position yourself as an expert in your market so people are perceiving you as a commodity and shopping only on price.
What did you think? Let me know! Review the podcast and subscribe to Bosses & Bourbon on iTunes. Have other marketing and business questions you want me to answer? Send me an email at firstname.lastname@example.org.