#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy

Social Media to Connect to Client | Barrier of Entry to Business Ownership |  The Kardashians & Politics

For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for events, weddings, and personal projects.  Claire built White Ink Calligraphy from the ground up, starting on social media (one of the many topics we dug into). She also teaches calligraphy classes and oh yeah, she has a full-time gig as a lawyer (#sidehustlegoals). As a relatively new business owner, Claire shared how she built her business around a creative passion while balancing a full-time gig as well as how she uses social media to connect with her clients and grow her business. We dug into some big topics,too – privilege, capitalism, the patriarchy – but it was Claire’s perspective on #girlboss that was eye-opening for me so be sure to listen for that. Lots of meaty stuff in this episode and I really appreciated Claire’s fresh perspective vs my more veteran take on things.

Listen on iTunes | Listen on Stitcher

Connect with Claire and learn more about her company at her Website as well as on Instagram.

Key Topics

  • Social media and where it sits on your marketing funnel
  • The “trend” of saying no to things and why Claire doesn’t necessarily agree with it
  • Privilege as a female business owner
  • Both sides of the “Girl Boss” discussion – does this term empower or diminish?

Listen If

  • You’re a new business owner looking for inspiration on side-hustling
  • Your business is still your side hustle and you are working full time
  • You want to feel more understood by entrepreneurs – family will support you and love you, but there are some things that only entrepreneurs can relate to one another about

Key Takeaways

The barrier of entry is significantly lower, and it gets lower and lower. It’s a good thing but also a challenging thing. As a person who has been in this industry a lot longer see people who come in and see people who just do not know what they’re doing. They don’t know how to best serve clients.

This isn’t stress, this is passion and getting shit done.

Instagram followers are not a direct correlation of success.

I think we are at an apex of social media saturation and overload. I see this because I’m the oldest of the millennials. I’m still very much attached to the lack of this stuff.

Sometimes with social media, sometimes the return isn’t there so it’s better to set it and forget it.

I worked full time during law school. I worked full time in undergrad. I’ve always kind of had that. If I’m not hustling, I get anxious.

The creative output that we can do sometimes is so intense that sometimes we forget to eat.

Additional Points of Note

Meredith Bullock

Porter Flea Market

Go Beyond Business – Wedding & Event Business Owner Support Group

 

What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at [email protected].


Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a succe