14 Jun #06 The Art of a Full Dance Floor | Jason Middleton of Premier | The Entertainment Company
Creating a Brand & Managing a Business Partnership
Jason Middleton, owner-operator of Premier | The Entertainment Company loves music and full dance floors. It’s in his blood after all, having followed in the footsteps of his dad, the Music Man. Honing his craft as a Dj and master of ceremonies, Jason’s company has grown into a respected entertainment company that now serves it’s Middle Tennessee clients with DJ’s, Photobooths & Green Screens, Lighting, Dance floors and even dance instructors – but most of all with an unparalleled committed to creating a Premier experience for his clients.
For today’s episode, we talked through his tested system reading a room and managing the energy of a party (again, full dance floors are his jam!), his process to fostering new talent and building a team, and how needing a website (in 2012, say what?!) turned a good friendship into a business partnership – all of which contributes to his business’ continued growth and success.
Connect with Premier | The Entertainment company and Jason at his website, www.requestpremier.com.
- Being a professional wedding DJ and the generational differences that some DJs have
- How to scale a service-based company
- Finding a partner, and dissolving a partnership
- Company culture and how processes and systems contribute to it
- You want advice on how to foster new talent and build a team
- You’re interested in what makes a good business partner
- You’re interested in scaling your service-based business
There’s a fine line between being overly eager and a wallflower
Music in general can tie family members together
The right music is always important
If you’re going to scale your business beyond just yourself, you have to figure out what your processes are
The people who really want to be business owners are the ones who are willing to put in the years and years and years into
Other points of note:
- Process-Oriented vs. Hero-Oriented Company Culture, credit to Marissa Levin – CEO of Information Experts on the Tony Robbins Podcast
- Kevin Barnett of HiFive Practice
What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at [email protected].
Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a successful business in today’s wedding & event industry.