#06 The Art of a Full Dance Floor | Jason Middleton of Premier | The Entertainment Company - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Bosses & Bourbon, Krista Chapman, Path & Compass,Jason Middleton, Premier The Entertainment Company, Nashville Event Bosses, Nashville Business Owners, Nashville Wedding Industry, Nashville Event Industry, Wedding & Event Podcast,
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#06 The Art of a Full Dance Floor | Jason Middleton of Premier | The Entertainment Company

Creating a Brand & Managing a Business Partnership

Jason Middleton, owner-operator of Premier | The Entertainment Company loves music and full dance floors. It’s in his blood after all, having followed in the footsteps of his dad, the Music Man. Honing his craft as a Dj and master of ceremonies, Jason’s company has grown into a respected entertainment company that now serves it’s Middle Tennessee clients with DJ’s, Photobooths & Green Screens, Lighting, Dance floors and even dance instructors – but most of all with an unparalleled committed to creating a Premier experience for his clients.

For today’s episode, we talked through his tested system reading a room and managing the energy of a party (again, full dance floors are his jam!), his process to fostering new talent and building a team, and how needing a website (in 2012, say what?!) turned a good friendship into a business partnership – all of which contributes to his business’ continued growth and success.

Connect with Premier | The Entertainment company and Jason at his website, www.requestpremier.com.


Listen on iTunes | Listen on Stitcher

Key Topics

  • Being a professional wedding DJ and the generational differences that some DJs have
  • How to scale a service-based company
  • Finding a partner, and dissolving a partnership
  • Company culture and how processes and systems contribute to it

Listen If

  • You want advice on how to foster new talent and build a team
  • You’re interested in what makes a good business partner
  • You’re interested in scaling your service-based business

Key Takeaways

There’s a fine line between being overly eager and a wallflower

Music in general can tie family members together

The right music is always important

If you’re going to scale your business beyond just yourself, you have to figure out what your processes are

The people who really want to be business owners are the ones who are willing to put in the years and years and years into

Other points of note:

What did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question? Email Krista at krista@bossesandbourbon.com.

Krista Chapman of Path & Compass, marketing & strategist to the wedding & event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding & event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over bourbon) and get real about running a successful business in today’s wedding & event industry.