Best Ways for Service Based Businesses to Increase Traffic to Your Website - Path & Compass
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Best Ways for Service Based Businesses to Increase Traffic to Your Website

In today’s world, having a website isn’t enough. In order for your business to be successful, it needs to be found by potential customers. But with millions of websites on the internet, it can be challenging to stand out (or should we say, rank on top). So how do you improve your ranking in search engines to increase traffic to your website? Keep reading to learn some of the best ways for service-based businesses to drive more visitors to their sites in order to boost sales.

Search Engine Optimization (SEO)

Looking to make your website rise the ranks to the top of search engine results? Then you need to improve your website SEO. Focus on what you can control to build a better website and improve the content on it to increase traffic to your website. Starting with load speed and design. Search engines like Google prioritize websites that load quickly and have a mobile-friendly design, as more users are accessing the internet on mobile devices. This will improve the user experience, reducing bounce rates and signaling to Google that your site is high-quality. For the same reason, you want to ensure that your site is easy to navigate. This will encourage visitors to explore more pages, increasing the amount of time users spend on your site. If you’re looking for other ways to increase traffic to your website, here are some other creative ways to boost your SEO!

If you don’t have the time or skills to implement these changes, Path & Compass can help. We can design an effective website and styling that takes all of your marketing efforts into account and is optimized for SEO. Leaving users feeling intrigued, so that they will be inclined to reach out for more information!

Paid Ads

With platforms like Google Ads, businesses can create content that targets people based on their demographics, interests, behaviors, and location. Making it a highly effective way to target specific audiences. This is an effective way to ensure you get the best bang for your buck, as the ads will only be seen by the people who are most likely to be interested in your services — and then click through to your website. For businesses that are competing in a crowded market, paid ads also increase your visibility among potential customers. The best part is that it doesn’t have to cost an arm and a leg. You’ll also have full control, over ad placements, budgets, and targeting. Making it easy to track the success of a campaign and adjust as needed.

In addition to Google Ads, there are other digital ad options, like Facebook and Instagram. These platforms are better for brand awareness and ads can be targeted to specific demographics. Since users are not actively searching for a solution on these social platforms, service-based businesses need to consider who they are looking to reach. And if they are best found through paid ads on social media vs. a search engine. Regardless, don’t put all your eggs in one basket and diversify the number of avenues that will lead potential customers to your site. 

Organic Content

To improve your website’s search engine optimization, you need organic content. The most effective organic content is blogs, containing keywords or phrases relevant to your business and services. When you are creating content, we recommend speaking to your client’s pain points – think about what your audience is typing into the search bar! Organic content can help establish your website as a trustworthy source of information in your industry, leading to increased brand awareness and a loyal following. By providing high-value content, you can also increase the chances of your visitors sharing the blog with their own networks, for even more exposure. Finally, organic content can help you build relationships with your audience and establish yourself as an authority in your niche, leading to repeat visitors and increased engagement.

Note: it is not just written blogs that can boost your ranking. By utilizing high-quality images and taking the time to fill in ALT text, they can be indexed by Google. If you have video content, it is equally if not more useful. Videos are engaging and can capture the attention of viewers in a way that text or images alone cannot. Which can lead to increased time spent on your website, lower bounce rates, and higher engagement rates. Search engines even prioritize pages with multimedia content!

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A highly underrated method to increase traffic to your website is collaborations. By partnering with other individuals or organizations in your industry, you can tap into their audience and expand your reach. This can be done through guest blogging, where you contribute articles to other websites or blogs. Or by participating in interviews or discussions on podcasts. This is a great opportunity to showcase your expertise and confirms that others in the business view you as such. Just be sure that the agreement stipulates that you will receive links back to your website. This will drive traffic to your site and could help you gain new customers or clients. It is important, however, that you take care to only collaborate with those that are relevant to your business. Otherwise, you could fall into spammy tactics that hurt ranking and decrease traffic to your website.

Want to increase traffic to your website but don’t have the time or energy to implement these tips? Let our team take the reins on your marketing! From managing Google Ads to overseeing your social media presence, we have your content marketing, and SEO, covered.  Visit our website today to learn more about our marketing partnerships and how our Nashville SEO agency can help you achieve your business goals faster!