Are Google Ads for your Small Business Worth it? by Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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Are Google Ads for your Small Business Worth it?

There is a lot of hype surrounding Google Ads and for good reason. It is one of the most effective advertising tools available to businesses! Through the pay-per-click platform, ads for your website are placed on a search engine results page (SERP) to promote your business and generate traffic. It’s an effective tool for big and small businesses alike, especially in local ad listings. Even more so because you don’t need a huge budget to get started – there’s no minimum budget, and you only pay when a user clicks your ad. Keep reading to learn 4 reasons that Google Ads for your small business are worth it!

1) Amplify and Speed up SEO Efforts

Google has made it clear that PPC ads won’t directly impact your SEO performance in terms of organic search ranking. However, Google Ads can be leveraged in other ways to improve search engine optimization – at a cost. The use of Google Ads for SEO is essentially a shortcut to the top. But for small businesses seeking immediate results, it is a worthy investment. The key is finding the right balance – a realistic budget and targeted keywords. This is where our SEO company excels! Path & Compass spends time creating a strong keyword list that can help improve the performance of your ads while avoiding higher prices. Whereas poor keywords can lead to higher prices and lower ad positions.

2) Lots of Flexibility and Control

The best aspect of Google Ads is that you have complete control. This is important for small businesses whose budgets may change on a daily or seasonal basis. You can choose how much you spend per month, per day, and per ad. As well as stop and start your ads at any point in time – as soon as you click live you can start generating sales. It also yields data and insights that you can use to optimize your campaigns and maximize your budget. But maybe you aren’t interested or don’t have the time, to oversee this process. In this case, Path & Compass is glad to oversee Google Ad management. Our team will create a tailored advertising strategy, build targeted ads, and manage your campaigns. As well as test and optimize ads, and report on the results.

benefits of google ads for a small businesss

3) Connect with Customers Who are Actively Searching

One of the biggest advantages of Google Ads for your small business is that it targets people at the exact moment that they are most likely to interact with your advertisement. For example, if someone was to type “buy bike online” into the Google search bar. Your ad for bikes will then be listed at the top of the page, above the organic search results, for the buyer to see first. The trick is targeting the right keywords or phrases. This will ensure that your ads come up for your industry and in front of your ideal client or customer.

4) Let you Target Specific People in Specific Markets

Similar to the ability to control your ad budget and when your campaigns are live, Google Ads also allows you to target specific people in specific markets. It is important that you optimize your ads to be within specific parameters in order to maximize your budget. Otherwise, you could be shooting your ads into the view of people who will never actually buy, wasting your time and money. To do this you will use keywords specific to certain industries or markets. Another option is to target based on geography. This can help you reach more people within your community, and avoid competing with larger nationally focused brands.

Interested in Google Ads for your small business but don’t have the time or energy to implement them yourself? Let our team take the reins on your online marketing strategy! From managing Google Ads to overseeing your social media presence, we have covered your content marketing and SEO.  Visit our website today to learn more about our marketing partnerships and how our Nashville Google Ad agency can help you achieve your goals faster!