How a Professionally Designed Website will Increase Sales - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
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How a Professionally Designed Website will Increase Sales

A virtual storefront for your business, a website is a powerful marketing tool that can significantly impact your sales. A strong online presence is essential to reach the desired audience and rank higher in search engine results. But just as important is a website that helps establish credibility and supports your brand. If you want to boost your sales, it is essential that you invest in a professionally designed website. After all, 94% of users will leave a website simply because of low-quality design. Keep reading to explore how a well-crafted site can propel you toward success and increase conversions!

Establish Credibility & Authority

When visitors land on a website, they are quick to determine whether they perceive it as a trustworthy source of information (75% of a company’s credibility is based on website design). Ergo, a professionally designed website plays a crucial role in establishing credibility and authority for your business. From the aesthetic to how easy it is to navigate, every little detail will convey whether or not they decide whether to rely on and invest in what you have to offer. Additionally, a well-thought-out website will allow you to showcase your expertise, in numerous ways. Whether you plan to feature testimonials and client success stories, or case studies. By presenting your business as knowledgeable, you will more easily gain the trust of potential customers and position yourself as an authority in your industry.

Better Search Engine Rankings

The design of your website has a direct impact on search engine rankings. Search engines prefer websites that are optimized, user-friendly, and have a clear structure. Good website designers will implement best practices, to ensure a clean backend, fast loading times, and mobile responsiveness. Ensuring that it will get a green light from Google! By ranking higher in search engine results, your site will have higher visibility which leads to increased organic traffic. And the more people there are on your website, the greater your chance of converting them into paying customers. Invest in a site that is not only beautiful but functions well and you will find it much easier to reach the desired audience and make more sales.

aerosci website

Greater Flexibility & Room to Grow

Design flexibility plays a vital role in the long-term success of a business’s sales. As consumer preferences, trends, and markets evolve, your website will need to adapt and evolve alongside them. A flexible design will allow you to easily update and optimize your site, as your business, services or products, and customer needs change. In tandem, this will also mean that you will find it easier to stay competitive and relevant in the digital landscape. Moreover, design flexibility makes it possible to experiment with different strategies, layouts, and content, like blogs or case studies. All to optimize conversion rates and improve overall sales performance.

A Better User Experience = More Conversions

Ensuring a positive user experience is key to conversions! Both ease of navigation and mobile responsiveness are vital for a professionally designed website. As 38% of users will leave a page with an unattractive layout or content. A clear menu structure and well-labeled key pages guide visitors along a natural path toward your call-to-action, avoiding confusion and random exploration. Simple is better! Additionally, a mobile-responsive website provides the best user experience across devices. In turn, assisting with SEO ranking and improving organic traffic. By designing your site to look great on mobile, you can maximize results from user visits. Statistics show that  74% of users are more likely to return to a mobile-friendly site. This also increases the chances that they will recommend your business to others!

At Path & Compass, our mission is to help you create a website that aligns with your brand and helps you achieve your business goals. As Nashville website designer, we’re helping businesses of every kind stand out in overcrowded markets. Take a look at our portfolio today, and contact us to see if a professionally designed website can amplify your business! Plus, check out our previous blog to determine if you would benefit from a custom or template website.