A marketing strategy starts with... - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
15851
post-template-default,single,single-post,postid-15851,single-format-standard,theme-bridge,bridge-core-3.0.1,woocommerce-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-28.8,qode-theme-bridge,wpb-js-composer js-comp-ver-6.8.0,vc_responsive
 

A marketing strategy starts with…

A Marketing Strategy Starts with

How can I get my business on the first page of Google?
Should I buy a booth at this show?
Am I getting enough leads to keep this online listing?
How can I get more followers on Instagram?

I get asked a lot of questions about a lot of tools. These are good questions but need to be put in context of your marketing strategy.  Before you choose the tools to market and grow your business, you need to decide what you’re building and why? For whom specifically are you building and why do your people care?

The foundation of your marketing strategy is built and rebuilt with these questions. It hones your company’s goals, defines an ideal client and tethers you to a greater mission.  A mission that your people will ultimately tether to their pocketbooks.  A marketing strategy is crucial should you prefer to not waste time and money through trial and error.  After all, it’s a bit misguided to open your tool shed and grab a shovel when your task is to rake the yard.

The answer to all of the above questions is the same – more questions. What are you hoping to accomplish, for whom and why?