8 Ideas to Get More Leads and Increase Your Brand Awareness
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10 Sep 8 Ideas to Get More Leads and Increase Your Brand Awareness

Posted at 07:00h in Sales, True North by
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For a business to grow, it needs more sales. More leads and brand awareness are key to a company increasing its sales and revenue. There are lots of tried and true ways to fill your sales pipeline as well as creative ways to get your name & offering out in the market. Below we are sharing 8 ways to get more leads and increase your brand awareness.

But first… a word of caution.

Make sure your business solves a relevant problem. All the marketing, lead generation and brand awareness in the world will not be effective if you skip this step. The market has to be interested in what you have to offer. Start by answering these 3 key questions. Once you have a unique or needed solution to a relevant problem, it’s time to tackle our list of 8 ways to get more leads and increase your brand awareness.

Looking for even more ideas to get leads and increase your brand awareness? Head over to our shop and grab a copy of our complete list – 25 Get More Leads and Increase Your Brand Awareness.

  1. Be consistent. This is the MOST important! No matter how well you do the rest of the suggestions below, if you are not consistent in your efforts, your audience won’t trust you. Without trust, your sales will not increase.
  2. Build Relationships through networking.
    1. Connect and follow-up 1:1 with people after a group networking event (including online networking).
    2. Actively look into and participate in online forums and Facebook groups for targeted audiences. Find like-minded people you want to connect with and who resonate with your business and goals.
  3. Create more content – Blog, Podcast, Vlog (embrace video!), Webinars are all great examples of anchor content. Specifically, target key problems (and keywords) that are relevant to your audience and help build your SEO.
  4. Use eye-catching graphics. Just like your images, hire a pro to create a cohesive and on-brand graphic or logo. Note: when you hire a pro, do not go to Fiver.com or Upwork and look for the cheapest option. Would you want someone to do that for your business? Paying a fair wage is an important part of being a better business owner.
  5. Expand your target audience. What other similar or adjacent markets can you serve?
  6. Build a sales funnel. How? Learn here!
  7. Ask past clients to leave you an online review. 
  8. Mail a heartfelt note. Inexpensive and high-impact, using snail mail is a great way to build relationships, stand out from competitors, and showcase your commitment to serving your clients.

 

Looking for even more ideas to get leads and increase your brand awareness? Head over to our shop and grab a copy of our complete list – 25 Get More Leads and Increase Your Brand Awareness.

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