5 Things Your Website Needs To Stay Relevant in 2020 - Path & Compass
You're working hard to get people to your website. Make sure it's optimized by checking out these 5 things your website needs to be relevant in 2020 from Path & Compass
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30 Jan 5 Things Your Website Needs To Stay Relevant in 2020

Posted at 07:00h in Branding + Websites, True North by
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If you’re an entrepreneur or a creative small business owner, you’ve most likely stepped freshly into 2020 with new resolutions, goals, and dreams. You have a brand new 2020 planner, some shiny new pens, and you’re definitely going to water all your plants, yourself, and stick to your workout and business goals.

It’s easy to feel overwhelmed as the year unfolds. Let’s face it, small biz owners wear many hats. From content creator to accountant to inventory manager (and everything beyond and in between), you have a lot to do. One goal we’re sure is at the top of your list is an optimized website that is helping your business grow.

In 2020, your website is most likely where you’re striving to send everyone that will listen. You’re shouting from the rooftops of social media, email, and google ads, “Come here!” You want to make sure when they get there, they stay awhile.

Let’s break it down. Here are 5 must-haves your website needs to stay relevant in 202o.

Mobile-Friendly

Mobile usage is growing rapidly, with 58% of 2019’s web traffic coming from those handy little rectangles. That means if you’re website isn’t optimized for mobile phone users, you’re losing a lot of potential business & being perceived as dated (a.k.a. NOT relevant).

Easy Navigation

This helps all the things–specifically SEO and user experience. A user should be able to head right back to that home page within two clicks are less, no matter where they ended up on your site. Your about page, contact info, and “add to cart” (if applicable) page should be a no-brainer to find.

Obvious Calls to Action

Every page on your website should have a call to action (CTA). What do you want a visitor to do once they’ve entered your website? Maybe you want them to schedule a visit, hop on a call, or buy something. Be direct and clear about the one next step you want your website visitors to take.

Professional Photos

Your website tells your story. It’s one of the first impressions a potential client or customer gets. Impress them. Create or outsource compelling visuals that are on-brand and get people excited about what you’re doing. Bonus: you can double-dip. Anything you create for your website can also be repurposed for social media, ads, and emails.

A Strategy

Your website has an integral purpose in your overall business and marketing strategy. A beautiful and optimized website will do little for you if you don’t have a thought-out plan for how it fits into all of your efforts as a whole. A clear and defined marketing strategy will make sure that your website is working to meet the goals you have set for your business.

Wondering where your website needs to be improved? Download our DIY Website Checklist in the form below or give our team a shout for a custom website audit at inquiry@pathandcompass.com.

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