5 Things Your Small Business Website is Missing - Path & Compass
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5 Things Your Small Business Website is Missing

For most small businesses, your website is the first impression you make on a potential client or customer. It is also an important tool in your sales funnel and booking more business. Ensure your website is not missing anything that can break your funnel, frustrate users or make it impossible to find your business. Here are 5 things your small business website is missing that is costing you business.

What more website tips and tricks? Check out our recent blog about what you need to make sure your website is relevant in 2020. 

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Contact Information

Too many websites screw this up. You click around… contact page, about us page…and lo and behold – nothing. What do you do? You probably go find a website where you can easily contact someone. That’s why contact information – an email address, a phone number and even a mailing address (including zip code) NEED to be on your website. A contact form is not enough. Make this information obvious and easy to find by putting it on your contact page, in your website footer and home page.

Call To Action

Do you have dead-end pages on your website? A dead-end page is missing a call-to-action, a next step for the user to take. A thought-out funnel, with obvious next steps and call-to-actions on each page, is a huge component of a high-converting website. You want to make it clear to the user where they need to go and what they should do next – on every single website page.

Customer Testimonials

Nothing drives the point home harder than something that someone else says about you. Social proof is incredibly powerful when it comes to solidifying your place in the market and, ultimately, driving sales. Incorporate these into the design of your website so a user is regularly being reminded of how others have experienced success when working with your company.


Basic Search Engine Optimization is often overlooked in the rush to get your website up and running. Don’t make this mistake on your website. Define keywords, a meta description and a site map  so search engines are better able to categorize your website and rank you in Google. Bonus Tip! WordPress websites can shortcut their SEO with the Yoast for SEO plugin. Their set-up wizard helps the most novice set-up these key elements and easily incorporate SEO best practices into your blogging or individual website pages.

Professional Brand, Images and Copy

You want to be know as a professional, a leader in your industry. Then why are you using candid images to showcase your work? Professional images, a thoughtful company brand and website copy that is mindful of SEO are not things you want to be missing from your website. They also go a long way in setting you apart in your market, keeping visitors captivated and allow you to charge more for your services.

Wondering where your website needs to be improved? Download our DIY Website Checklist in the form below or give our team a shout for a custom website audit at inquiry@pathandcompass.com.