4 Reasons Why Blogging (still) Matters - Path & Compass
Path & Compass is a boutique marketing and strategy firm with an intentional & holistic approach. We serve small businesses, specializing in wedding, event & hospitality businesses, wellness professionals, creative entrepreneurs and artists. Services including website design, branding & logo design, content marketing, SEO services, business coaching, sales training, graphic design, budgeting, goal setting and thoughtful growth.
Krista Chapman, Path & Compass, Path and Compass, marketing agency, boutique marketing agency, women-owned business, women-owned marketing agency, marketing agencies, marketing consultant, marketing strategy, professional marketing, Nashville marketing agencies, Nashville marketing agency, Nashville Marketing Consultant, Nashville Business coach, Nashville small business coach holistic marketing, intentional marketing, purposeful marketing, intentional business, intentional small business, building an intentional business, small business marketing, marketing for wedding vendors, marketing for wedding professionals, marketing for event professionals, outsourcing marketing, outsourcing my marketing, help with my marketing, help marketing my business, help with social media for my business, business coach, coach for women, small business coach, marketing coach, sales coach, coaching for wedding professionals, coaching for small business owners, business coaching, strategy sessions, wedding business coach, event business coach, small business strategy, strategic business planning, strategic small business planning, sales training Nashville website designer, Nashville website design agency, Website design agency, Website design services, Website design company, website development company, web development services, Website design and development, website designer, website development, small business website design, website construction, website designers, website designers for creatives, website designer for wedding business, website designer for women owner business, website designer for small business, website designer for event companies, ecommerce website designer, ecommerce website design, best website design, professional website design, web developers, custom website design, new website design, business website design, good website design, site design, small business website design, web design packages, best web design companies, Branding design agency, digital branding agency, Nashville branding agency, branding agency, branding design services, branding designer, logo designer, logo designers, logo design agency, logo design company, small business logo design, business logo design, modern logo design, custom logo design, business logo designer, modern logo designer, custom logo designer, logo design services, interior design logo, wedding business logo design, graphic designer logo, band logo designer, graphic designer for logo, professional logo designer Content marketing, content marketing agency, social media management, Social media manager, social media marketing, social media marketing agency, blog management, content creator, copywriter, blog writer, blog help, blog management, email marketing, email marketing agency, email marketing help, social media marketing help, content marketing for my business, content marketing for women-owned businesses, content marketing for wedding business, social media professional, seo, seo optimization, local seo, seo specialist, seo agency,
18844
post-template-default,single,single-post,postid-18844,single-format-standard,theme-bridge,bridge-core-2.9.4,woocommerce-no-js,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,columns-4,qode-theme-ver-27.8,qode-theme-bridge,wpb-js-composer js-comp-ver-6.7.0,vc_responsive,elementor-default,elementor-kit-18615
 

4 Reasons Why Blogging (still) Matters

When it comes to blogging, people tend to start highly motivated but this can wane when you’re low on ideas or time. Even those who do blog consistently often do it ineffectively. They aren’t reaping the full rewards of blogging, because they don’t know how to make the most out of their content. Here are 4 reasons that blogging still matters and the best blogging practices to effectively grow your business!

1. SEO

You can’t ignore the fact that Google still loves blogs! The key to effective SEO is to write your blog with keywords and searchability in mind. That is, put yourself in your target audience’s shoes. What would they type into the Google search bar? Try to pinpoint specific words or phrases. For WordPress blogs, in particular, Yoast is a great plugin that can ensure you are using the best SEO practices in each blog.

2. Content for Sales

Blogging is a highly effective and valuable resource for your sales team. It can be used for sales funnels and follow-ups with prospects as you build your relationship and position yourself as an expert. Come up with frequently asked questions that your clients repetitively question or approach you about. Then create evergreen posts, that you and your sales team can reference time and time again in sales pitches.

3. Positions you as an expert (and makes your website sticky)

Speaking of positioning you as a expert… A blog gives people a way to get to know you. It shows them how you can solve their problems through your services or product. Done consistently and correctly, it will also position you as an expert. This is super important for service-based businesses! In other words, your audience will begin to recognize your knowledge and that you are trustworthy which makes them more likely to buy from you. Plus, while users are reviewing your blogs and getting to know you, they are spending time on your website. This boosts your page views and engagement rates – all things that help show Google your site & content are relevant to users. And that in turn boosts your search engine ranking.

4. Gives you something to post about on social media 

Being consistent on social media is key to success on these platforms which means you need content to share. Blogs can alleviate some of the need for constant creativity & content creation because you can re-purpose what you already have (yes, you can share the same thing on different platforms!). By sharing or re-sharing blogs on social media, you’re double-dipping on the highly valuable content you have already created, saving your time and money. Then by linking to your website to read a post, you are driving users further into your funnel. That’s win-win marketing in our book.

Convinced blogging still matters but your plate is full? Download our complete guide to Outsourcing in Your Small Business below: 

OR let our team take the reins on your blog strategy & implementation! From brainstorming ideas for quality content to scheduling social media, we got your content marketing & SEO covered. Get started HERE