3 Ways Selling is the Same as Consulting | Path & Compass
Path & Compass, founded by Krista Chapman, help connect wedding and event business to more clients and intentionally grow their business. We partner with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including business coaching, sales training, branding, logo and website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
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3 Ways Selling is the Same as Consulting

To grow your business, one must sell. For many of us, sales can feel confusing, even smarmy – sleazy. On top of that our own beliefs about money often sabotage our success. Here’s the thing… selling is the same as consulting. It is not about gimmicks or trying to convince someone to buy something, to manipulate people. If you want to get better at sales, you need to change the way you think about selling – be a problem solver and trusted resource. Here are the 3 ways selling is the same as consulting and how it can increase your sales.

3 Ways Selling is the Same as Consulting, Path & Compass


The first step in moving towards a solution for a customer or client is listening. Asking open-ended questions and seeking to understand what the problem, aspiration, or goal is–and how you can help. People have an innate desire to be seen, heard, and understood. Your goal, whether you’re goal as a salesperson is to work to truly understand them and LISTENING allows you to learn who your client really is so you can figure out how best to serve them.


Present Solutions

If you’re in sales (and if you are in business, you’re essentially in sales), you have a unique opportunity. You get to be a problem solver. You have the privilege of offering a product or service that can solve a problem and help someone accomplish their dreams. And just like a consultant, a good salesperson works closely with their customer, showing up and presenting solutions.


Call to Action

Salespeople, like consultants, offer customers a call-to-action. This can be to sign up for your email list, schedule a meeting or set a future time to follow-up. Don’t think of this as pitching or closing, rather you are helping them make ONE clear decision as to what will best serve them next along their journey towards reaching their goals. Just like a seasoned consultant or coach would.


Are your sales stalled? Get insight on how to increase your sales and grow your business – without feeling sleazy! Sign up for a Free 1:1 Coaching Call with Krista, or send us a message at inquiry@pathandcompass.com