Path & Compass | Branding & Website Design
Path & Compass partners with small business owners and leaders in the wedding and event industry to provide long-term brand strategy and marketing support. Services including website design, social media and blog management, graphic design, budgeting, goal setting and thoughtful growth. Based in Nashville, TN.
Krista Chapman, Path & Compass, Path and Compass, Twisted Crow, Small business marketing, Nashville Marketing Firms, Marketing for Wedding vendors, Marketing for event professionals, Brand reviews, brand assessments, resources for small businesses, outsourcing company's marketing, outsourcing my marketing, thoughtful marketing, meaningful business planning
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Clarify your voice, add value and attract more (ideal) clients with a new or updated brand and website.

 

 

Path & Compass Branding & Website Design:

  • Helps you to discover what you want your business to be and bring that vision to life.
  • Defines a voice & visuals for your business that is consistent and flexible to your changing needs and market trends.
  • Builds a purposeful company identity that more accurately communicates the quality of your business and value of your services.
  • Creates a marketing funnel and online home that is relevant and attracts the clients you want to work with.

 

Not sure what you need? Start with a Path & Compass Assessment.

Brand Package

Our Brand Package is for a client that need someone to tie together all their ideas, creating visuals and voice to match.  This client is not looking to overhaul their website (yet) or has a website developer they prefer to work with.

  • Whole Assessment
  • Logo + Variations
  • Brand Colors & Fonts
  • Company messaging
  • Business Card
  • Sales Postcard
  • Facebook Cover Image
  • Social Media Profile Image
  • Brand Guide

 

Our Brand Package takes place over 4-6 weeks at an investment of $3450. This includes broad usage licensing for your logo and all graphics in an effort to make them more cost-effective. We are happy to offer full copyright; pricing will adjust in this case as needed.

Brand & Website Package

Our Brand & Website Package is for a client that needs a company identity and online home, preferring to be guided by a single point of contact for the duration of the project.

  • Everything from the Brand Package
  • Website Funnel
  • Site Map & Layout
  • Custom Copy & Graphics
  • Construction
  • Backend Technical Work

 

Branding and complete website design generally takes 10 -12 weeks. We build with a Wordpress template in order to make your website more cost effective and adaptable to future updates. Our Brand & Website Package begins at $5500; specific pricing will vary based on the scope of the website and design.

Extras

Website Project Management: We create a plan, design your funnel and write all your website copy.  Then you work with you website developer to put all the pieces of your new site together.

 

Styled Photo Shoot: Need images of your products or services? Or photos to fill out your website? We design a concept, source a photographer that fits the vision and take care of rentals, props, models – all the pieces to create the final look.  Then our team is onsite day of to manage set-up & styling during the shoot.

 

Brand & Website Launch: Need assistance announcing your new brand and website to the world? We got you covered with a complete email and social media strategy to professionally introduce your fresh look while maximizing new traffic and engage your raving fans.

 

Custom Graphic Design: Additional graphics such as an email marketing template, staff email signatures, signage, print advertisements or holiday mailer are done by the same team that created you brand to begin with.

 

Ongoing Support: You’re loving your new logo and the website launch was fantastic.  What now?  Growing businesses seeking long-term support are a natural fit for our Marketing Partnerships.  Learn more here.

Custom Work
  • Already have a logo?
  • Have you mapped the layout and copy for your website but need a ‘web person’ to put it together?
  • Do you have the logo and web design skills, but need help to strengthen your company messaging and the organization of your marketing funnel?

 

Custom versions of our listed packages and services can be created to fit your specific needs and situation. Please note that all custom branding and website design work meet a minimum of $2000. Contact our team to get started.

See our work.