Path & Compass | Brand Assessment - Path & Compass
Learn more about brand assessments from Path & Compass. Assessments offer a snapshot review of your company’s marketing and brand practices in relationship to your goals, ideal customers and the current marketplace.
Krista Chapman, Path & Compass, Path and Compass, Twisted Crow, Small business marketing, Nashville Marketing Firms, Marketing for Wedding vendors, Marketing for event professionals, Brand reviews, brand assessments, brand assessment, brand review
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A fresh perspective to give you clear direction and new momentum.

 

A Path & Compass Brand Assessment:

  • Ensures your marketing and advertising efforts match your goals, connecting you to your ideal client.
  • Reveals where your marketing funnel is breaking down and costing you clients.
  • Offers valuable insight into how you can position your brand as relevant and purposeful in your market.
  • Provides actionable steps and strategies that you can implement to improve the success of your business.
Whole Assessment

This complete brand assessment looks at your company’s marketing and brand practices in relationship to your goals, ideal customers and the current marketplace. Investment for our Whole Assessment is $1020 and includes:

 

  • Whole assessment questionnaire (completed by the client)
  • Review of your marketing funnel
    • Breaks in your funnel that are costing you clients
    • Consistent messaging & branding that speaks to your ideal client
    • Effectiveness of your marketing tools including search engine optimization, social media platforms, advertising & email marketing strategies
  • Review of your website & blog
    • Website marketing funnel
    • Layout & design
    • Messaging
    • Key word & image optimization
  • Assessment report detailing necessary changes, suggested additions to your marketing & strategies to implement that will better connect you to your ideal client and achieve your business goals
  • 30-min follow-up phone call to discuss recommended improvements

 

This is also the starting point for all new clients considering partnership services.

Target Assessments

Our Target Assessments review specific platforms and are an affordable option for small businesses looking for easy shortcuts on the path to connecting with their ideal customers.  We currently offer website, blog and social media Target Assessments.  Investment starts at $440 and includes:

 

Website and/or Blog Assessment 

  • Target assessment questionnaire (completed by client)
  • Review of your website & blog
    • Website marketing funnel
    • Layout & design
    • Messaging
    • Key word & image optimization
  • Assessment report & 30-min phone call to discuss recommended improvements

 

Social Media Assessment

  • Target assessment questionnaire (completed by client)
  • Review of up to 3 social media platforms
    • Brand consistency
    • User engagement
    • Effectiveness of content being shared
  • Assessment report & 30-min phone call to discuss recommended improvements
Custom Assessments

Not seeing what you need?  We also offer custom assessments for publications & magazines, events & bridal shows, or advertising & marketing budgeting.  Contact us for additional information on services & pricing.

Get started with a brand assessment today.